Sr. Brand Manager

As the Brand Manager for Ceazur's T-shirt apparel line based in Noida Sector 62, you will play a pivotal role in developing and implementing brand strategies to elevate market presence, boost sales, and cultivate brand loyalty. Your expertise in fashion trends, consumer preferences, and effective marketing techniques will be invaluable in shaping the brand's success. Your primary responsibilities will include crafting and executing brand positioning and messaging that resonates with the target audience in the T-shirt apparel market. Through thorough market research, you will analyze trends, consumer insights, and the competitive landscape to capitalize on growth opportunities and set the brand apart. Collaborating closely with design and product development teams, you will curate seasonal collections that align with the brand's identity and meet consumer demands. Planning and executing integrated marketing campaigns across digital, social media, influencer partnerships, and events will be key to promoting the T-shirt line effectively. Monitoring sales performance and brand health metrics will guide your decision-making process, ensuring strategies are adjusted as needed. Your ability to collaborate cross-functionally with sales, design, and e-commerce teams will be essential in driving alignment on brand goals and successful product launches. You will be responsible for developing and upholding brand guidelines to maintain consistency in messaging, design, and customer experience across all platforms. Managing the brand budget efficiently to allocate resources effectively for marketing initiatives will be crucial to achieving brand objectives. To qualify for this role, you should possess a Bachelor's degree in Marketing, Fashion Merchandising, Business Administration, or a related field, along with 3-5 years of experience in brand management, preferably within the apparel or fashion industry. A strong understanding of T-shirt trends, consumer behavior, and the competitive landscape is essential, as is a proven track record of executing successful marketing campaigns. Excellent communication, creative thinking, and project management skills are highly valued, along with proficiency in digital marketing tools and social media platforms. Preferred skills include experience with e-commerce and direct-to-consumer marketing, as well as familiarity with graphic design and product development processes. In return, we offer a competitive salary and benefits package, along with opportunities for professional growth within the fashion industry.,