Sr. Brand Manager

Company Description

Open Box Media is a pioneering branding and marketing consultancy specializing in design, product packaging, UI/UX, social media marketing, branding, digital marketing, and PR. We help businesses craft compelling brand stories, create visually stunning designs, and execute data-driven marketing strategies to elevate their presence across digital and print platforms. With expertise in PR and media outreach, we amplify brand visibility through strategic placements in tabloids and digital publications. At Open Box Media, we are dedicated to building impactful and memorable brand experiences.

Role Summary

Senior Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop long-term brand strategies to strengthen market presence and visibility
• Drive brand architecture and ensure consistency across campaigns and touchpoints
• Translate business objectives into marketing strategies and action plans

Campaign Management (ATL Focus)

• Plan, develop, and execute large-scale ATL campaigns (TV, print, radio, outdoor)
• Coordinate with creative agencies, media planners, and vendors to ensure impactful execution
• Evaluate campaign performance and optimize for effectiveness and ROI

Media Buying & Planning

• Lead negotiations and partnerships with media houses, agencies, and vendors
• Allocate budgets across ATL channels to maximize efficiency
• Monitor spending against planned budgets and report ROI

Go-To-Market (GTM) Strategy

• Design and implement GTM plans for new launches, products, or brand extensions
• Align cross-functional teams (sales, product, digital, PR) to execute GTM rollouts
• Conduct pre- and post-launch analysis to refine strategy

Market Insights & Research

• Conduct consumer, category, and competitor analysis for data-driven decisions
• Identify growth opportunities and emerging trends to stay ahead of competition
• Translate insights into actionable strategies for brand building

Team Leadership & Collaboration

• Lead and mentor a small team of brand executives/associates
• Collaborate with cross-functional teams including creative, digital, social, and sales
• Present brand strategies, campaign results, and insights to leadership

Requirements

• Education:

  MBA/PGDM in Marketing or related field preferred

• Experience:

  810 years of experience in brand management, with prior exposure to media or marketing agency setups
• Strong expertise in

  ATL campaigns, media buying, and GTM strategy

• Excellent communication, presentation, and negotiation skills
• Strong project management and leadership capabilities
• Analytical mindset with ability to use data for decision making
• Ability to manage multiple stakeholders and deliver under deadlines

What We Offer

• Opportunity to lead brand building for a growing business
• Collaborative work culture with creative freedom
• Exposure to high-impact campaigns across ATL and integrated media
• Competitive compensation package with growth potential