Specialist - SEO (Digital Marketing)

Job Purpose

• To carry out regular technical audits for brands using SEMrush, with a focus on prioritising issues, identifying common patterns, and creating actionable tickets to improve the Site Health Score across all brands.
• To carry out regular Core Web Vitals audits for brands using SEMrush, with a focus on prioritising issues, identifying common patterns, and creating actionable tickets to improve speed performance across all brands. To execute technical SEO strategies along with technical specialists as outlined by the Technical SEO Manager. This may include optimising website structure and URL architecture, implementing schema markups, improving website speed, ensuring mobile-friendliness, and addressing crawl errors. It also includes regular monitoring and resolving of any issues identified in Google Search Console.

Desired

Qualification

• Bachelors degree in any discipline.
• Preferably MBA in Computer Science.

Relevant

• Over 6-7 years of relevant experience

Skills Required

• Strong analytical skills

  , with a proven ability to analyse website performance and make data-driven SEO decisions.
• Proficient with

  web analytics and SEO tools

  including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Solid understanding of

  technical SEO fundamentals

  , including HTML, CSS, JavaScript, server-side rendering, and page speed optimisation.
• Experience with

  WordPress

  , particularly with plugins like WP Schema and Yoast.
• Familiarity with

  structured data

  and schema markups using JSON-LD.
• Experience supporting

  migration projects

  , including creating sitemaps, redirect maps, and staging environment checks.
• Proven contribution to

  lead generation through organic search

  .

• International SEO knowledge

  , including

  hreflang implementation

  and geo-targeting best practices.
• Ability to manage

  multiple projects

  simultaneously and meet deadlines in a fast-paced environment.

• Excellent communication skills

  , with the ability to present technical concepts clearly to stakeholders.
• Proficiency in

  Microsoft Excel

  , particularly with functions like VLOOKUP and PivotTables for reporting and analysis.
• Up-to-date knowledge of

  SEO trends and best practices

  , with a passion for continuous learning.
• Experience working with

  CMS (especially WordPress VIP)

  and CRM systems.
• Understanding of

  mobile optimisation

  and mobile-first indexing.
• Comfortable collaborating with

  cross-functional and international teams

  .

• Detail-oriented

  , with the ability to identify, troubleshoot, and resolve SEO issues.
• Strong

  problem-solving skills

  , with both strategic and creative thinking.
• Fluent in

  written and spoken English

Benefits

• This role is a full-time position with a competitive salary and benefits package.
• The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation.
• To make the daily commute easier, safer, and less stressful, the company provides cab facilities to its employees to and from the workplace within 30 kilometers radius.
• The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 5 days of medical leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, apart from 10 days of statutory leave, totaling to 45 days time off in a year.