SPE - Digital marketing/ Ad Optimization

Cognizant

1 - 6 years

3 - 6 Lacs

hyderabad

Posted:Just now| Platform:

Apply

Skills Required

google ads ppc sem display video search engine optimization quality analysis seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Key Responsibilities:

Campaign Optimization
: Manage and optimize high-performing Google Ads campaigns across
Search
,
Video (YouTube)
,
Shopping/PMax
, and
Display/Demand Gen
. This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with
PMax, Demand Gen
and
Discovery
campaigns is a plus.
Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement
Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded.
Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights.

Requirements:

Experience
: 1-2 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen)..
Hands on experience on MS Office :
Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory).
Communication Skills
: Strong communication skills, both written and verbal, with a proactive approach to tasks.
Client Exposure
: Exposure to working with global clients and an understanding of cross-cultural contexts and international brands.
Mandate WFO for all 5 days.

This role offers an exciting opportunity to support high-impact paid Google Ads campaigns for global clients while honing your expertise in digital marketing across various campaign types. If you're passionate about helping clients achieve success through data-driven advertising strategies, we'd love to hear from you!

More Jobs at Cognizant

Workday: Walk-in drive 10th May Pune with CTS(Full time)

Pune, Mumbai (All Areas)

3 - 8 yrs

INR 7 - 17 Lacs

Java Full Stack Developer

Chennai

5 - 10 yrs

INR 10 - 20 Lacs

Walkin For Freshers @hyderabad

Hyderabad

Experience: Not specified

INR 0 - 2 Lacs

React JS Developer

Hyderabad

2 - 7 yrs

INR 9 - 14 Lacs

Java Developer

Bengaluru

5 - 10 yrs

INR 15 - 30 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.