Social Media Strategist

Job Title: Social Media Strategist Location : Nungambakkam Job Type: Full-Time Experience Level: 1-1.5 years Industry: Digital Marketing / Social Media Job Summary: We are looking for a proactive and creative Social Media Strategist with at least 1-1.5 years of experience in the digital marketing space. The ideal candidate should have completed a digital marketing course, possess strong technical knowledge of social media platforms, be able to run paid campaigns, and exhibit analytical thinking. A confident on-screen presence and excellent communication skills are essential, as well as the ability to lead and manage team members. Key Responsibilities: * Develop and execute social media strategies aligned with marketing goals * Manage social media accounts (Instagram, Facebook, YouTube, LinkedIn, etc.) * Plan and run paid ad campaigns (Meta Ads, Google Ads, etc.) * Monitor campaign performance and generate analytical reports * Lead content planning and oversee team execution * Collaborate with content creators and designers to ensure timely and brand-aligned output * Track trends, optimize content for reach and engagement * Present strategy reports and performance reviews to the leadership team * Occasionally appear in video content (Reels, Explainers, etc.) with confidence and clarity Requirements: * Minimum 1 year of experience in a similar social media/digital marketing role * Completed a certified Digital Marketing Course * Strong knowledge of social media platforms, paid ad tools, and analytics dashboards * Excellent analytical skills and data-driven thinking * Strong leadership skills to manage and guide junior team members * Great communication skills – written and verbal Comfortable appearing on-screen when required (Reels, campaigns, brand messaging) Preferred: * Female candidates preferred (due to on-camera and branding alignment needs) * Experience with influencer or brand collaborations is a plus. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person