Social Media Strategist

Key Responsibilities:

Instagram Strategy & Trends

• Develop and implement a

  trend-driven Instagram marketing strategy

  aligned with the brand voice.
  
• Leverage trending Reels, audios, and formats to increase visibility and engagement.
  
• Manage daily posting, reels, stories, and interactive content to grow followers and retention.
  

Ad Shoots, Influencers & Celebrity Collaborations

• Plan and execute

  ad shoots with celebrities, influencers, and stylists

  to highlight key collections and campaigns.
  
• Identify, onboard, and manage

  influencer relationships

  from micro to macro level — for promotions, launches, and events.
  
• Coordinate with creative teams, stylists, and production teams for flawless execution of photo and video shoots.
  

Voice-over & Artist-Driven Storytelling

• Create engaging video content featuring

  voice-overs from in-house jewellery artists and karigars

  , highlighting the story behind each piece.
  
• Script and supervise storytelling content for reels, ads, and behind-the-scenes videos.
  

Content Creation & Calendar Management

• Lead

  original content creation

  — from ideation to execution — including captions, product highlights, lifestyle videos, and festive campaigns.
  
• Maintain and manage a

  monthly social media calendar

  , ensuring timely content rollout aligned with collections and events.
  
• Collaborate with designers, videographers, and editors to produce high-quality visuals.
  

Paid Campaigns & Performance Tracking

• Plan, run, and optimize

  paid ads on Instagram and Facebook

  for brand awareness and lead generation.
  
• Track analytics and performance data to continuously improve content strategy and engagement metrics.