Social Media Strategist

Company Description

StudentYard is a platform dedicated to providing detailed, high-quality reviews of various stationery products, including pens, notebooks, diaries, and more. Our mission is to assess the build quality, functionality, and claims of products to help our audience make the best purchasing decisions. All reviews are presented in 4K quality, ensuring every detail is visible, and we value our audience's time by delivering informative and concise content. By encouraging audience interaction through product review requests, we aim to create a personalized and engaging experience for our viewers.

Role Description

This is a full-time, on-site role for a Social Media Strategist based in Indore. The Social Media Strategist will be responsible for designing and implementing social media strategies to enhance StudentYard’s online presence. Key tasks include creating engaging content plans, optimizing social media profiles, analyzing performance metrics, managing public relations, and fostering audience engagement across platforms. The role also involves staying updated on trends to ensure the relevance and effectiveness of our social media efforts.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Content Strategy and developing engaging content
• Excellent Communication skills to effectively interact with the audience and stakeholders
• Experience in Public Relations to build and maintain a positive brand image
• Knowledge of social media platforms, analytics tools, and emerging digital trends
• Ability to work collaboratively within a team and meet deadlines
• Bachelor’s degree in Marketing, Communications, or a related field is preferred