Social Media & Outreach Executive

Take on a varied role that supports both client work and business expansion.

Company Description

We, Mouseback, are a UK-based boutique Digital Marketing Agency with an office in India. We specialize in digital advertising on Google, LinkedIn, Meta, and Bing Ads. We are a Google Partner agency with a track record of stellar performance for UK clients.

Mouseback is a progressive employer that fosters a culture of growth, learning, and collaboration. You’ll gain hands-on experience with global campaigns, contribute to strategic decisions, and develop a deeper understanding of digital marketing analytics within a supportive team environment.

Role Overview: We're seeking a versatile Social Media & Business Development Executive to join our team. This dual-focused role combines hands-on social media marketing with proactive business development, offering an excellent opportunity to develop skills across client delivery and agency growth.

Key Responsibilities

Social Media Marketing (50%)

• Manage and optimise Facebook advertising campaigns for clients
• Create comprehensive campaign strategies and audience targeting plans
• Write detailed creative briefs for designers to develop compelling ad content
• Monitor campaign performance and generate insightful client reports
• Analyse data to identify opportunities for improvement and increased ROI
• Communicate campaign results and recommendations to clients

Business Development (50%)

• Design and execute LinkedIn outreach campaigns using tools such as Waalaxy
• Research and identify signals of buyer intent to target high-potential prospects
• Manage directory submissions and online presence across relevant platforms
• Create compelling proposals and presentations for prospective clients
• Engage strategically in LinkedIn and Reddit communities to build brand awareness
• Identify and research potential clients and market opportunities
• Work closely with the MD to develop and refine business development strategies

Essential Skills & Experience

• Proven experience managing Facebook Ads campaigns
• Strong understanding of social media advertising principles and metrics
• Excellent written communication skills for briefs, proposals, and outreach
• Experience with LinkedIn marketing and outreach automation tools
• Comfortable with data analysis and reporting
• Self-motivated with strong organisational skills
• Ability to manage multiple projects simultaneously
• Confident communicator who can engage with clients and prospects

Desirable Skills

• Experience with other paid social platforms (LinkedIn Ads, Google Ads)
• Familiarity with CRM systems
• Knowledge of B2B marketing and lead generation
• Experience in an agency environment
• Understanding of design principles to effectively brief creative teams

Don't meet every requirement?

We value enthusiasm and the ability to learn. If you're a quick learner with a genuine interest in digital marketing and business development, we'd still love to hear from you. This role offers an excellent career path with exposure to both client-facing work and strategic business growth.

What We Offer

• Opportunity to work across both client delivery and business growth
• Direct collaboration with senior leadership
• Varied role with scope for professional development
• Competitive salary based on experience
• Health Insurance and vouchers.

Office Location: K. K. Nagar, Chennai, Tamil Nadu 600078

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance

Work Location: In person