Social Media Marketing Specialist

As a Social Media Specialist, you will play a crucial role in attracting and engaging with targeted virtual communities and network users. Your primary goal will be to enhance customer engagement, drive website traffic, and boost revenue through strategic utilization of social media platforms. **Key Responsibilities:** - Develop and implement a comprehensive social media strategy by conducting competitive research, selecting appropriate platforms, setting benchmarks, crafting messaging, and identifying target audiences - Create, edit, and share daily content such as text, images, videos, or HTML to establish meaningful connections with the community and prompt them to engage - Optimize company pages on various social media platforms to enhance visibility of social content - Monitor and moderate user-generated content in accordance with community guidelines - Manage editorial calendars and syndication schedules - Analyze social data and metrics to identify insights and best practices for continuous improvement - Collaborate with different departments to uphold the brand's reputation, identify key influencers, and coordinate initiatives **Qualifications Required:** - Proven experience in social media marketing or as a Digital Media Specialist - Strong consulting, writing, editing, presentation, and communication skills - Familiarity with social networking platforms and social analytics tools - Understanding of web design, web development, CRO, and SEO - Knowledge of online marketing and major marketing channels - Positive attitude, detail-oriented, customer-focused, with excellent multitasking and organizational skills - Proficiency in English - Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations,