Social Media Marketing Specialist

3 - 4 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

OKCare

Social Media Marketing Specialist


Responsibilities

  • Plan, create, and execute engaging content for social media platforms (LinkedIn, Instagram, Facebook, X, YouTube).
  • Manage daily posting, audience engagement, and performance tracking.
  • Develop monthly social media calendars and creative strategies aligned with marketing goals.
  • Run and optimize

    Meta Ads (Facebook & Instagram)

    for reach, traffic, and lead generation.
  • Collaborate with designers, video editors, and the marketing team to create scroll-stopping visuals and reels.
  • Track analytics and prepare weekly/monthly performance reports.
  • Stay updated with social media trends, tools, and algorithm updates.


Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3-4 years of experience in Social Media Marketing or a similar role.
  • Strong understanding of paid and organic social media growth.
  • Hands-on experience with Meta Ads Manager, Canva, and basic video editing tools.
  • Creative mindset with excellent copywriting and storytelling skills.
  • Strong analytical and communication skills.

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