Social Media Marketing Specialist in Mumbai

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across all relevant channels.
• Lead and manage strategic email marketing initiatives, including list segmentation and performance analysis.
• Drive engagement and growth through focused LinkedIn marketing and other core social media marketing efforts.
• Implement and optimize targeted strategies for WhatsApp marketing to nurture leads and build loyalty.
• Serve as the lead creative producer, demonstrating proficiency (Pro on Canva) for designing high-impact visual content.
• Generate compelling marketing copy by leveraging AI tools (like GPT) for efficient and scalable creative copywriting.
• Maintain expertise and practical hands-on experience in AI and marketing technology to innovate workflow and performance.
• Create and deliver professional, engaging presentations for both internal team updates and external stakeholders.
• Effectively track, measure, and analyze performance across all marketing activities to report on ROI and optimize future efforts.
• Exhibit strong interpersonal communication skills to collaborate seamlessly with sales, product, and leadership teams.
• Manage the content calendar and ensure consistency and high quality across all marketing collateral.
• Stay current with industry trends and competitor activities to maintain a competitive market strategy.