Social Media Marketing Executive

We are looking for a creative and results-driven Social Media Marketing Executive to manage and grow our digital presence across multiple platforms. The ideal candidate should have hands-on experience in running campaigns, creating engaging content, optimizing ads, and driving measurable results. Key Responsibilities Social Develop strategies to increase followers, engagement, and brand visibility. Plan, execute, and monitor paid ad campaigns across social platforms. Continuously optimize campaigns for better performance and ROI. Content Creation & Publishing Create engaging content (graphics, captions, reels, carousels, etc.) aligned with brand voice. Use tools like Canva (and similar design platforms) to design creative, visually appealing posts. Schedule and publish posts consistently across platforms. Manage and maintain company profiles on Facebook, Instagram, and LinkedIn. Pixel Create and implement Meta and tracking events on website Remarket Build custom and lookalike audiences for improved targeting. Strategize and execute remarketing campaigns to re-engage past visitors and customers. Analytics Prepare regular reports with actionable insights for management. Track KPIs such as reach, engagement, CTR, CPL, ROAS, and conversions. Surrenders Stay updated with the latest social media trends, tools, and algorithm changes. Research competitors and industry best practices to suggest improvements.