Social Media Marketing Executive

Company Overview

XPPen is a global leader in digital drawing and design technology, with a presence in over 143 countries. We specialize in graphic tablets, pen displays, and digitization solutions that empower creativity. In India, XPPen operates in collaboration with DNS Overseas and is rapidly scaling operations.

Were a young and agile team building the future of design technologyand were looking for someone whos ready to grow fast, take ownership, and bring fresh energy into our content game.

Job Summary

As a Social Media Executive at XPPen India, youll help us engage with our growing artist community across platforms like Instagram, YouTube, LinkedIn, and more. From crafting reels and copy to managing comments and DMs, youll play a key role in how we show up online. Youll also help run campaigns, contests, influencer collabs, and eventsanything that gets the art world buzzing about XPPen.

Location: Mumbai (Nariman Point, On-site)

Key Responsibilities

• Assist in planning and executing XPPen Indias social media calendar
• Write and schedule posts, reels, stories, and YouTube content in coordination with the design team
• Manage DMs, comments, and community conversations across platforms
• Track post performance, engagement metrics, and growth insights
• Coordinate with artists, influencers, and event collaborators
• Help create and edit scripts, captions, and contest communication
• Stay on top of trends, memes, and viral formats that can be adapted for the brand
• Support in live event coverage (both online and on-ground if needed)
• Must be camera friendly
• Design and Editing skills is a Bonus

Requirements

• Candidate must be based in Mumbai and available to work on-site from our Nariman Point office
• 12 years of experience managing brand or creator social media pages
• Strong writing skillsshort-form content, captions, and snappy hooks are a must
• Familiarity with Instagram Reels, YouTube Shorts, memes, and social trends
• Comfort using tools like Canva, Meta Business Suite, Buffer, or other schedulers
• Interest in art, design, animation, or tech is a bonus
• Video editing/basic graphic design skills are a strong plus
• A collaborative, flexible mindset with attention to detail
• Good command over English (written + verbal); other Indian languages are a plus

Perks of the Role

• Work closely with a passionate, creative team
• Be part of real-time campaigns and cultural moments
• Grow fast in a fast-growing creative tech brand
• Access to XPPen products and design tools
• Collaborate with leading artists, creators, and colleges across India

CTC: 2.5-3 LPA