We’re looking for a dynamic and creative Social Media Marketer to shape the brand's digital voice and presence. You’ll be responsible for content strategy, execution, and amplification — working closely with creative, brand, and on-ground teams to drive engagement and visibility.

Key Responsibilities:

Social Media Calendar & Content Strategy: Build and manage a platform-specific monthly content calendar aligned with product launches, seasonal campaigns, and business goals.

Shoot Planning & Execution: Collaborate with the creative team to plan, coordinate, and execute high-quality photo/video shoots for menu items, cafés, and brand campaigns.

Creative Collaboration: Work closely with designers, photographers, and copywriters to develop compelling visuals and storytelling across all formats (static, video, reels, stories).

Community & Campaign Management: Own end-to-end social engagement — respond to followers, manage collaborations/influencer campaigns, and track performance to optimize content.

Qualifications:

Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.

3-5 years of hands-on experience managing brand social media, ideally in the F&B, hospitality, or lifestyle sector.

Strong understanding of social media trends, formats, and platform-specific nuances (Instagram, Facebook, YouTube, LinkedIn).

Experience in managing content shoots and working with creative teams.

Strong copywriting, storytelling, and visual communication skills.

Familiarity with basic analytics tools (Meta Business Suite, Instagram Insights, etc.) and ability to draw actionable insights.

About Blue Tokai Coffee

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, headquartered in Gurgaon, India. Founded in 2013, Blue Tokai has revolutionized the coffee culture in India by making high-quality Indian coffee accessible across various formats. With four roasteries and over 160 physical outlets across major Indian cities, as well as international operations in Japan and Dubai, Blue Tokai continuously aims to serve top-notch coffee to its customers. The company sources the best Indian beans and roasts them to enhance flavors, ensuring the highest quality across its offerings.

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Social Media Marketing _ Sr. Executive