Blue Tokai Coffee is seeking a Senior Graphic Designer to lead the visual storytelling and brand expression across digital, print, and in-store touchpoints. This role is ideal for a creative professional with a strong foundation in both digital performance marketing and print design, including packaging and promotional collaterals. You’ll also play a key role in art directing photoshoots and mentoring junior designers, helping shape the visual voice of India’s leading specialty coffee brand.

Key Responsibilities

Create performance-driven marketing creatives for digital platforms, including social media.
Design high-quality packaging for new and existing products that aligns with brand identity.
Maintain visual consistency across all brand materials in line with brand guidelines.
Lead and art direct photoshoots for products, campaigns, and seasonal promotions.
Provide creative direction and feedback to junior designers, helping elevate the overall quality of design work.
Prepare print-ready and digital assets, ensuring technical accuracy and optimization across platforms.
Excellent communication skills (written and verbal), with the ability to take feedback and work collaboratively.
Ability to pay attention to detail and deliver high-quality work consistently.
Ability to manage multiple tasks, meet deadlines, and work effectively in a fast-paced environment.

Qualifications

Bachelor's degree (Full-time) in Graphic Design, Visual Communication, Fashion Communication, or a related field
Minimum 5 years of experience in a design agency or in-house creative team
Proven experience in both digital design (especially performance marketing) and print design (packaging, collaterals)
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Strong grasp of layout, typography, color theory, and branding principles
Experience in art directing products or photoshoots
Ability to mentor and guide junior designers constructively
Strong communication skills and the ability to present design rationale to stakeholders
Experience in the F&B or consumer lifestyle sector is a plus

About Blue Tokai Coffee

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, headquartered in Gurgaon, India. Founded in 2013, Blue Tokai has revolutionized the coffee culture in India by making high-quality Indian coffee accessible across various formats. With four roasteries and over 160 physical outlets across major Indian cities, as well as international operations in Japan and Dubai, Blue Tokai continuously aims to serve top-notch coffee to its customers. The company sources the best Indian beans and roasts them to enhance flavors, ensuring the highest quality across its offerings.

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