Social Media Manager

Job Summary
We are seeking a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our audience across various platforms. This role requires a strong understanding of social media marketing, content creation, and brand management to drive engagement and growth.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Utilize SEO techniques to optimize content for search engines and improve visibility.
• Analyze performance metrics using tools like Google Analytics and Buffer to inform strategy adjustments.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to maximize reach and engagement.
• Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite (Photoshop, Illustrator).
• Conduct keyword research to inform content strategy and improve search rankings.
• Engage with followers, respond to inquiries, and manage relationships with the online community.
• Stay updated on industry trends in digital marketing, e-commerce, and public relations.

Experience

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in content creation tools such as Adobe Photoshop, Adobe Illustrator, and video editing software.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics.
• Strong understanding of web analytics tools to measure effectiveness of campaigns.
• Experience in branding and relationship management within a digital marketing context is highly desirable.
• Excellent proofreading skills with an eye for detail in all written communications. Join us in shaping our brand's voice online while driving engagement through innovative strategies!

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person