On-site
Full Time
We are seeking a creative and results-driven Social Media Manager to oversee and manage Sheopals presence across all major social media platforms. The ideal candidate must have relevant experience within the Ayurvedic, health & wellness, or FMCG industry, and be skilled at building engaging brand narratives that resonate with our target audience.
Develop and execute an effective social media strategy aligned with the company's marketing objectives.
Plan, create, and schedule high-quality content (posts, reels, stories, videos) tailored to each platform.
Manage daily posting and ensure consistent brand voice across Instagram, Facebook, YouTube, LinkedIn, and other platforms.
Engage with followers, respond to comments and messages in a timely and professional manner.
Collaborate with the content, design, and video teams to develop engaging campaigns and promotional materials.
Coordinate with influencers and brand ambassadors for collaborations and UGC.
Monitor social media trends and competitor activities to identify growth opportunities.
Analyze KPIs, generate performance reports, and make data-driven decisions to optimize engagement and reach.
Stay up-to-date with platform updates, algorithm changes, and best practices in the wellness and Ayurvedic niche.
Only candidates with relevant experience in the Ayurvedic, wellness, health, or FMCG industry will be considered.
Proven experience as a Social Media Manager or in a similar digital marketing role.
Strong knowledge of major platforms (Instagram, Facebook, YouTube, Twitter, LinkedIn).
Proficiency with social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.).
Creative mindset with excellent content planning, writing, and storytelling skills.
Ability to analyze social media metrics and apply insights for continuous improvement.
Basic knowledge of SEO, paid advertising, and hashtag strategies.
Excellent communication, collaboration, and organizational skills.
Experience working with influencers and content creators is a plus.
Bachelor's degree in Marketing, Communications, Media, or related field.
Experience working with Ayurvedic, health, wellness, or organic product brands.
Basic video editing and graphic design skills (Canva, Adobe Suite, etc.) are a bonus.
Strong understanding of Ayurveda and natural living trends is an advantage.
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