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PW (PhysicsWallah)
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Social Media Manager

Social Media Manager

PW (PhysicsWallah)

2 years

0 Lacs

varanasi uttar pradesh india

Posted:22 hours ago| Platform:

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Skills Required

marketing drive engagement video optimization content design graphics report metrics communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview

Digital Marketing Associate/Social Media Manager

Key Responsibilities :-

Content Production (60%)

Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
Publish daily shorts across YouTube & social media.
Design 5+ static posts weekly (graphics, carousels, stories).
Update weekly Google My Business posts.

Growth & Engagement (25%)

Deliver 15% MoM follower growth & 10%+ engagement rates.
Share weekly updates (photos, events, announcements).
Drive 6+ Google reviews/month per location.

Campaigns & Initiatives (15%)

Execute 1 localized digital campaign/month.
Train students to create content via
Social Media Clubs
.
Track and report KPIs with actionable insights.

Performance Metrics (KPIs)

5 videos/week | Daily shorts | 5+ static posts/week
15% follower growth (MoM) | 10%+ engagement rate
6+ Google reviews/location/month

Skills & Qualifications

Graduate (Marketing, Mass Comm., or related field preferred).
2+ years in social media marketing with focus on short-form video.
Hands-on with Canva, CapCut, Premiere Pro (or similar).
Proven track record in achieving 15%+ MoM account growth.
Strong communication, organizational, and collaboration skills.

Location:- Varanasi Daafi Mughalsarai Bypass NH2 (Chakiya), Uttar Pradesh, 232101

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