social media manager

• Develop and execute a comprehensive social media strategy aligned with the brand's goals, tone, and positioning.
• Identify target audience personas and tailor platform-specific content strategies.
• Design influencer marketing plans to drive brand awareness, engagement, and conversions.
• Establish partnerships with influencers who align with the brand's values and target demographics.
• Collaborate with content teams to ensure consistent and high-quality social media posts, stories, and campaigns.
• Oversee creative execution, ensuring posts are on-brand and visually appealing.
• Plan, execute, and monitor social media campaigns, including organic and paid content.
• Manage influencer collaborations, including briefing, deliverables, and timely posting.
• Respond promptly and professionally to user comments, queries, and concerns on all platforms.
• Foster community engagement and build strong relationships with followers.
• Build and maintain strong relationships with influencers, ensuring long-term collaboration.
• Negotiate contracts, budgets, and deliverables for influencer campaigns.
• Monitor key social media metrics (engagement rate, follower growth, reach, impressions, etc.) and influencer campaign ROI.
• Use analytics tools to create detailed performance reports.
• Keep abreast of industry trends and competitor strategies to refine approaches.
• Identify emerging platforms or content trends for early adoption.
• Gather audience and influencer feedback to inform future strategies.
• Use insights from analytics to optimize ongoing campaigns.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Supplemental Pay:

• Yearly bonus

Work Location: In person