Social Media Manager (Onsite - Hyderabad)

ROLE SUMMARY

You will manage, grow, and evolve multiple social media accounts. Your job is to understand each platform deeply, research content trends, build ideas, plan aesthetics, execute platform-centric content, and grow the community. You are responsible for DMs, comments, stories, content calendars, and overall account growth.

This role is for someone who thinks like a creator + strategist + community builder.

KEY RESPONSIBILITIES

1. Account Growth & Strategy

• Plan growth strategies for each platform (Instagram, YouTube, LinkedIn, Facebook).
• Understand platform algorithms and adapt content accordingly.
• Set monthly growth goals and work backwards with clear actions.
• Identify new content formats, hooks, and style shifts to accelerate growth.

2. Content Research & Ideas

• Research industry trends, competitor content, viral formats, and creator strategies.
• Build platform-centric content ideas for reels, carousels, shorts, stories, and LinkedIn posts.
• Share creative directions with designers, editors, and content writers.
• Maintain an ongoing content idea bank for each brand.

3. Feed Aesthetics & Brand Identity

• Plan & maintain the visual identity of the feed (colours, layout, style, tone).
• Ensure the grid looks premium, consistent, and on-brand.
• Recommend adjustments for improving the brand's social presence.

4. Content Planning & Calendar

• Create monthly social media calendars across all platforms.
• Align with design, content, and editing teams for smooth execution.
• Ensure that every post is uploaded on time.
• Maintain content pipelines on Zoho Projects.

5. Community Building & Engagement

• Reply to all DMs across accounts.
• Respond to comments and maintain an active conversation with followers.
• DM potential leads, influencers, and collaborators based on strategy.
• Build a real community, not just followers.
• Make the page feel alive, responsive, and human.

6. Daily Story Execution

• Keep Instagram stories active every single day.
• Share updates, BTS, reposts, trending formats, polls, Q&A, product features, and client activities.

7. Account Management

• Track insights: reach, engagement, saves, shares, growth patterns.
• Recognise what’s working and scale it.
• Report weekly progress with clear action steps.

REQUIRED SKILLS

• Deep understanding of Instagram, YouTube Shorts, LinkedIn, and trending content formats.
• Strong content research skills.
• Aesthetic sense for feed planning.
• Excellent English writing & communication.
• Fast execution + strong follow-up habits.
• Ability to think creatively and strategically.
• Experience in managing 5–10 accounts simultaneously.

WHO WILL FIT THIS ROLE

• Loves social media and knows it inside out.
• Thinks like a creator, not just a coordinator.
• Obsessed with growth metrics and community engagement.
• Has strong taste and a good eye for aesthetics.
• Energetic, organised, proactive, and ideas-driven.

GOAL OF THIS ROLE

• Grow every social media account you handle.
• Build stronger communities.
• Increase engagement.
• Create platform-perfect content.
• Make the brand stand out.