Social Media Manager

Social Media Manager

Role & responsibilities

• Develop and execute

  organic social media strategies

  tailored to each platform.
• Lead

  content strategy and planning

  : build monthly/quarterly calendars aligned with campaigns and brand goals.
• Create, oversee, and optimize

  high-quality content

  (posts, reels, stories, carousels, videos, threads, infographics, etc.).
• Drive

  organic growth in views, impressions, and engagement

  across platforms.
• Collaborate with designers, copywriters, and video editors to deliver consistent, compelling content.
• Manage the

  end-to-end content process

  : ideation planning creation scheduling optimization.
• Actively engage with communities: respond to comments, DMs, mentions, and participate in groups/forums.
• Monitor social media trends, algorithm updates, and competitor activity to refine strategy.
• Track KPIs (views, reach, engagement, impressions, follower growth) and report insights with recommendations.
• Ensure

  brand tone, messaging, and compliance

  across all social platforms.

Nice to Have

• Experience in

  Reddit community building

  and LinkedIn thought-leadership content.
• Knowledge of

  SEO, blogs, and content integration

  .
• Ability to identify and leverage trends, hashtags, and viral formats to maximize

  organic reach

  .

Preferred candidate profile

• Minimum 5

  + years of proven experience

  in social media management focused on

  organic growth

  .
• Strong expertise in

  content strategy, planning, and creation

  .
• Proven ability to

  increase organic views, engagement, and community reach

  .
• Skilled with

  social media scheduling and analytics tools

  (Hootsuite, Buffer, Sprout Social, HubSpot, etc.).
• Strong copywriting and storytelling skills with creative flair.
• Basic design/video editing skills (Canva, Adobe Suite, or similar).
• Analytical mindset with ability to optimize based on data.
• Bachelors degree in Marketing, Communications, or related field (preferred)