Nanda Professional Services Pvt. Ltd

Role & responsibilities The Senior SEO specialist is given tasks related to all aspects of internet marketing and search engine optimization. The SEO specialist performs competitive analysis, keyword research, create reports, find link opportunities and give advice to companies on how to improve their current marketing strategy. Duties: Develop and execute comprehensive SEO strategies to increase organic search visibility and drive qualified traffic. Conduct in-depth keyword research and competitive analysis to identify new content and optimization opportunities. Lead technical SEO audits and oversee the resolution of crawl errors, site architecture issues, and indexation problems. Build and manage link-building strategies and outreach campaigns to increase domain authority Collaborate with content, product, and development teams to implement on-page and off-page SEO best practices. Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or equivalent. Optimization of website content & code. Analysis of web analytics reports Preferred candidate profile 5+ years of proven SEO experience, preferably in a high-growth or e-commerce/digital-first environment. Deep knowledge of SEO tools (e.g., Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, Moz). Strong technical SEO expertise including site speed optimization, structured data, canonicalization, XML sitemaps, and hreflang. Up-to-date knowledge of SEO best practices for off-page optimization