Social Media Manager

Job Title

Location

Experience

About the Role:

We are looking for a strategic, data-driven, and highly creative Social Media Manager to elevate our brand presence and position social media as a key driver for brand building and lead generation. This role is for someone who lives and breathes social media, understands audience behavior, and can spark engaging conversations that drive business impact.

The ideal candidate should be well-versed in social media management, content strategy, engagement tactics, analytics, and automation tools to maximize our reach and ROI.

Key Responsibilities:

Social Media Strategy & Content Creation

• Develop and execute a results-driven social media strategy aligned with lead generation and brand-building goals.
• Craft engaging, conversation-driven content that positions us as a thought leader in B2B tech, AI, and enterprise automation.
• Draft compelling social media posts that highlight our leadership's thought leadership, insights, and industry perspectives.
• Repurpose content assets (blogs, whitepapers, reports) into various post formatspolls, carousels, videos, long-form posts, interactive contentto maximize engagement.
• Create visually engaging posts using Canva or similar DIY design tools to enhance social media appeal.
• Community Engagement & Growth
• Monitor and actively engage with audiences across LinkedIn, Twitter, YouTube, Instagram, and emerging platforms.
• Track conversations, respond to comments, and join industry discussions to boost visibility.
• Collaborate with internal teams to promote product launches, events, and campaigns effectively.

Analytics, Reporting & Optimization

• Use social media management tools like Sprout Social, Buffer, Hootsuite, or similar for content scheduling, monitoring, and automation.
• Build weekly/monthly dashboards and reports to track engagement, follower growth, traffic, and lead generation.
• Provide insights to optimize content, posting schedules, and audience engagement strategies.
• Stay updated on algorithm changes, emerging trends, and competitive landscape to refine social media tactics.
• Lead Generation & Performance Tracking
• Work closely with marketing and demand generation teams to align social media with lead generation and conversion goals.
• Track social-driven leads, engagement-to-conversion rates, and impact on pipeline growth.
• Implement A/B testing, audience segmentation, and performance-driven optimizations to improve results.

Qualifications & Skills:

• 5+ years of experience in social media management with proven success in B2B SaaS, AI, or enterprise tech.
• Strong storytelling and copywriting skills to craft posts that drive engagement and brand recall.
• Hands-on experience with social media management tools (Sprout Social, Buffer, Hootsuite, etc.).
• Expertise in social media analytics, reporting, and performance tracking.
• Ability to create dashboards and insights reports for leadership teams.
• Knowledge of SEO, social media algorithms, and audience engagement strategies.
• 2+ Years experience with Figma and Canva and Asana
• Passion for emerging social media trends, AI-powered content strategies, and data-driven decision-making.
• An up-to-date portfolio of Social content, accounts, and performance.

Must Have:

• 5+ years with Figma, can create, edit, animation
• Knowledge of Adobe suite, in particular video (Premier Pro, After Effects) to cut video and animate simple digital ads
• Knowledge of AI tools within Apps for work, how to build content bots that stick to brand values