Social Media Manager

KIAAYO is a contemporary fashion label rooted in India’s artisanal heritage and elevated by modern design. With refined silhouettes, handcrafted details, and a progressive aesthetic, KIAAYO is building a digital presence that reflects the same quiet luxury and thoughtful storytelling.

We are looking for a Social Media Manager who understands fashion, trends, and brand narrative someone who can translate KIAAYO’s design philosophy into impactful digital content and community engagement.

Key Responsibilities

• Develop and execute a cohesive social media strategy across Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Create, curate, and oversee high-quality content that aligns with KIAAYO’s brand voice, aesthetic, and seasonal campaigns.
• Plan and manage monthly content calendars, reels, stories, and brand-led narratives.
• Coordinate with the design, production, and marketing teams to capture behind-the-scenes processes, product launches, and storytelling visuals.
• Track analytics, measure performance, and optimize content based on insights and trends.
• Engage with the online community: respond to comments, DMs, and build genuine brand relationships.
• Collaborate with influencers, stylists, and creators to expand brand reach.
• Monitor competitor activity, cultural trends, and fashion moments to keep the brand relevant and forward-moving.
• Ensure brand consistency across all digital touchpoints.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Fashion, or related field.
• Minimum 2–3 years of experience managing social media for a fashion or lifestyle brand.
• Strong understanding of Instagram growth, reel trends, hashtags, and digital storytelling.
• Ability to conceptualize aesthetic, premium fashion content in line with KIAAYO’s design identity.
• Proficiency in content planning tools, analytics platforms, and creative apps.
• Strong copywriting skills with a sense of tone, style, and visual language.
• Familiarity with fashion shoots, campaign direction, and creator collaborations.
• Excellent communication, time management, and organizational skills.
• A passion for contemporary fashion, Indian craftsmanship, and visual storytelling.

How to Apply

Send your resume and portfolio (work samples) to: support@kiaayo.com

Job Type: Full-time

Pay: ₹15,145.14 - ₹43,680.51 per month

Work Location: In person