Social Media Manager

Role Overview: As a marketing strategist at JAQK Holidays, you will play a crucial role in architecting the growth of the company through expert vendor orchestration and data-driven marketing operations. You will be responsible for designing growth systems, managing vendor ecosystems, and translating data into revenue. This position requires thinking like a CMO while operating as a performance marketer to generate consistent, scalable growth through expertly managed external partners. Key Responsibilities: - Build the marketing machine by designing integrated strategies covering organic growth, performance marketing, brand campaigns, and influencer partnerships - Curate world-class vendors by sourcing, evaluating, and onboarding best-in-class agencies for creative, content, and advertising - Drive accountability through creating performance frameworks, detailed briefs, and review processes to ensure vendor excellence - Optimize spend efficiency by managing marketing budgets with surgical precision, maximizing ROI across all vendor relationships - Own the numbers by setting and achieving aggressive targets for CAC, ROAS, LTV, and direct revenue attribution - Orchestrate paid campaigns by directing Meta, Google, and YouTube strategies through managed vendor relationships - Turn data into decisions by analyzing performance metrics to provide strategic direction and optimization recommendations - Report revenue impact by maintaining clear line-of-sight from marketing activities to booking revenue - Scale organic presence by developing content strategies that build an authentic community and drive direct bookings - Master influencer partnerships by negotiating strategic barter collaborations that maximize reach and brand credibility - Maintain brand integrity by ensuring all vendor outputs reflect the premium positioning and brand standards - Measure what matters by tracking meaningful engagement metrics that correlate with business outcomes - Think systems, not tasks, by creating repeatable processes that scale with the company's growth - Align with leadership to translate founder vision into executable marketing strategies - Plan comprehensive campaigns by orchestrating 360 initiatives spanning digital and offline touchpoints - Future-proof growth by anticipating market trends and building adaptive marketing frameworks Qualifications Required: - 5-8 years of experience in strategic marketing roles with proven vendor management experience - Track record of building and scaling marketing operations through external agency relationships - Revenue accountability with demonstrated success in managing budgets and driving measurable sales outcomes - Data fluency with expert-level ability to analyze performance metrics and translate insights into strategy - Influencer expertise with proven experience in creator partnerships, negotiation, and campaign management Company Details: JAQK Holidays is a premium vacation rental brand offering luxury villas in North Goa. They create curated, high-end getaways for discerning travelers seeking privacy, comfort, and personalized service. As the company scales rapidly, they offer a unique opportunity to combine strategic thinking with measurable impact in one of India's most exciting tourism markets. Note: Other additional details about the company were not provided in the job description.,