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Social Media Manager, Indus Appstore

Social Media Manager, Indus Appstore

Phonepe

5 - 7 years

5 - 9 Lacs

Bengaluru

Posted:12 hours ago| Platform:

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Skills Required

engine design instagram linkedin twitter content engine editorial css medical insurance infographics social listening social engine case studies dms content strategy javascript jquery community engagement marketing ihs wellness php html creativity

Work Mode

Work from Office

Job Type

Full Time

Job Description

LevelAssociate Manager / ManagerIndus Appstore is looking for a Social Media Manager who can build a distinct, high-engagement social presence - speaking to both consumers and developers.
This is a hands-on, brand-building role focused on organic and influencer-led growth . Were looking for someone who can scale content, shape our brand voice across platforms, build community engagement, and implement tools and processes to scale execution over time.
This isnt a performance-led or content factory role. We need a storyteller and brand builder who can shape Indus' social voice from the ground up, create platform-native formats, and build high recall and affinitywithout relying on media budgets.

Brand Voice & Channel Strategy

Craft and evolve a unique voice for Indus Appstore that adapts between consumer and developer contexts

Define the channel & content strategy for organic channels such as WhatsApp, Sharechat, Instagram, LinkedIn, X (Twitter), Reddit and YouTube

Always-On Organic Content Engine

Design platform-native content plans and monthly calendars for both user and developer audiences across all channels

Plan a mix of formatscarousels, reels, infographics, dev-focused content drops, user stories, etc.

Source, write, and collaborate with designers/creators to ship thumb-stopping, high-context posts

Own the response strategy for comments, DMs, tag mentions, and community queries

Own the balance between evergreen formats, topical engagement, and campaign bursts

Reactive & Topical Marketing

Spot cultural or tech trends and jump on them with agility (especially on X & IG)

Build lightweight internal systems for real-time content brainstorming and publishing

Collaborate with content team to support brand moments, launches, and events with fast-response creative

Cross-Functional Collaboration

Work closely with PR, product, DevRel, design, and business teams

Translate feature updates, launches, or developer wins into high-context social narratives

Track and report on engagement, reach, and brand sentimentcontinuously refining the playbook

Collaborate with business team to build and own thought leadership calender such as Case Studies, WhitePapers etc

Social Listening & Community Insights

Monitor conversations across platforms to pick up user/developer sentiment, feedback, and trends

Use social listening to generate content ideas, identify brand moments, and spot early buzz

Act as the internal voice of social - bringing insights to marketing, product, and developer teams

Social Media Ops & Tooling

Implement tools for publishing, scheduling, analytics, and collaboration

Set up internal systems for approvals, reporting, asset management, and content archives

Create a scalable social engine with clarity on workflows, metrics, and ownership

Key Filters for evaluation:

5-7 years of hands-on social media experience in high-growth consumer or tech-first companies

Ability to manage content calendars, creator workflows, and editorial strategy end-to-end

Experience working with tools for scheduling, social listening, and analytics (Sprinklr, Sprout Social)

Strong instincts around platform trends and audience resonance (esp. LinkedIn + IG + X | Experience on Regional Friendly Platforms like Sharechat and Elo Elo is a plus)

Track record of growing engagement through organic and creator-led content

Experience managing multiple voices/audiences (consumer and developer preferred)

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance

Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System

Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program

Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy

Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment

Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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Social Media Manager, Indus Appstore