Social Media Manager, Indus Appstore Phonepe

5.0 - 7.0 years

5 - 9 Lacs

Bengaluru

Work from Office

LevelAssociate Manager / Manager Indus Appstore is looking for a Social Media Manager who can build a distinct, high-engagement social presence - speaking to both consumers and developers. This is a hands-on, brand-building role focused on organic and influencer-led growth . Were looking for someone who can scale content, shape our brand voice across platforms, build community engagement, and implement tools and processes to scale execution over time. This isnt a performance-led or content factory role. We need a storyteller and brand builder who can shape Indus' social voice from the ground up, create platform-native formats, and build high recall and affinitywithout relying on media budgets. Brand Voice & Channel Strategy Craft and evolve a unique voice for Indus Appstore that adapts between consumer and developer contexts Define the channel & content strategy for organic channels such as WhatsApp, Sharechat, Instagram, LinkedIn, X (Twitter), Reddit and YouTube Always-On Organic Content Engine Design platform-native content plans and monthly calendars for both user and developer audiences across all channels Plan a mix of formatscarousels, reels, infographics, dev-focused content drops, user stories, etc. Source, write, and collaborate with designers/creators to ship thumb-stopping, high-context posts Own the response strategy for comments, DMs, tag mentions, and community queries Own the balance between evergreen formats, topical engagement, and campaign bursts Reactive & Topical Marketing Spot cultural or tech trends and jump on them with agility (especially on X & IG) Build lightweight internal systems for real-time content brainstorming and publishing Collaborate with content team to support brand moments, launches, and events with fast-response creative Cross-Functional Collaboration Work closely with PR, product, DevRel, design, and business teams Translate feature updates, launches, or developer wins into high-context social narratives Track and report on engagement, reach, and brand sentimentcontinuously refining the playbook Collaborate with business team to build and own thought leadership calender such as Case Studies, WhitePapers etc Social Listening & Community Insights Monitor conversations across platforms to pick up user/developer sentiment, feedback, and trends Use social listening to generate content ideas, identify brand moments, and spot early buzz Act as the internal voice of social - bringing insights to marketing, product, and developer teams Social Media Ops & Tooling Implement tools for publishing, scheduling, analytics, and collaboration Set up internal systems for approvals, reporting, asset management, and content archives Create a scalable social engine with clarity on workflows, metrics, and ownership Key Filters for evaluation: 5-7 years of hands-on social media experience in high-growth consumer or tech-first companies Ability to manage content calendars, creator workflows, and editorial strategy end-to-end Experience working with tools for scheduling, social listening, and analytics (Sprinklr, Sprout Social) Strong instincts around platform trends and audience resonance (esp. LinkedIn + IG + X | Experience on Regional Friendly Platforms like Sharechat and Elo Elo is a plus) Track record of growing engagement through organic and creator-led content Experience managing multiple voices/audiences (consumer and developer preferred) PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news

Posted 20 hours ago

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