Social Media Manager

Company Description

GOOD HAND is a clothing label based in Jaipur that specializes in creating apparel using Indian handicrafts, particularly block-printing. The brand focuses on contemporary silhouettes combined with traditional textiles, ensuring year-round employment for artisans and sustaining this rich artistic heritage. GOOD HAND aims to create versatile, affordable pieces that prioritize both utility and comfort for everyday wear.

Role Description

This is a part-time on-site role for a Social Media Manager located in Jaipur. The Social Media Manager will be responsible for developing and implementing social media strategies to increase brand awareness and engagement. Daily tasks will include creating and scheduling content, optimizing social media profiles, and monitoring performance metrics. The role will also involve consistent communication with various team members to align social media efforts with overall brand objectives.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Ideating shoot themes and getting the shoot executed
• Strong Communication skills
• Experience in creating and executing Content Strategies
• Excellent Writing skills
• Familiarity with analytical tools and performance metrics
• Website graphics - banners, text, font etc.
• The post requires creating organic content and ideating story ideas
• Being well in touch with the audio and video trends on Instagram
• Bachelor's degree in Marketing, Communications, or a related field is preferred