Social Media Manager for Fashion Industry

e-commerce domain

Key Responsibilities:

• Social Media Strategy:

• Develop and execute a comprehensive social media strategy tailored for e-commerce audiences on platforms such as Instagram, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms like Threads.

• Content Planning & Execution:

• Plan, create, and schedule engaging content (posts, reels, stories, videos, influencer collaborations) that aligns with marketing campaigns, product launches, and seasonal trends.

• Performance Marketing Collaboration:

• Work with paid ads and performance marketing teams to align organic content with paid strategies for ROAS improvement.

• Brand Storytelling:

• Craft strong visual and written narratives to showcase product USPs, testimonials, and behind-the-scenes content that builds trust and drives conversion.

• Community Engagement:

• Monitor and respond to comments, DMs, and brand mentions. Build strong relationships with followers and micro-influencers to improve brand loyalty.

• Analytics & Reporting:

• Track performance metrics (reach, engagement, CTR, conversions), create weekly/monthly reports, and provide insights for continuous improvement.

• Influencer Marketing:

• Identify, onboard, and manage influencer collaborations to drive brand visibility and customer acquisition.

• Trend Monitoring:

• Stay updated with platform algorithm changes, viral trends, hashtags, competitor activity, and audience behavior.

Required Skills:

• Strong understanding of

  social media platforms, trends, and best practices

• Experience in

  e-commerce or D2C brands

• Ability to create and brief design/video teams for content development
• Hands-on experience with tools like

  Meta Business Suite, Hootsuite, Buffer, Canva, Later, or similar

• Working knowledge of

  analytics tools

  (Google Analytics, Instagram Insights, Facebook Ad Manager)
• Excellent command over

  English (written & verbal)

• Knowledge of

  SEO, hashtags, CTA-driven posts, and UGC campaigns