Social Media Manager

Qualification

Skills

Experience

Age range -

The social media manager is responsible for curating, managing, and executing the brands social media strategies across multiple platforms (Facebook, Instagram, YouTube). The role demands an individual who is passionate about food, trends, and consumer engagement, with a strong understanding of Haldiram's values, culture, and products.

Key Responsibilities:

1. Content Creation and Strategy:

o Develop and curate creative content that aligns with the brand identity, including product posts, behind-the-scenes, recipes, customer stories, and festive celebrations.

o Use appealing visuals (food photography, videos, etc.) to highlight the brands offerings and food experience.

o Craft engaging captions and messages that are both informative and fun, appealing to diverse audiences.

2. Community Management:

o Monitor and respond to customer queries, comments, and messages in a timely and professional manner.

o Foster a positive online community by interacting with followers, running contests, and engaging in conversations to build brand loyalty.

3. Brand Monitoring:

o Track and analyze social media metrics, including engagement rates, follower growth, and campaign performance.

o Use insights to optimize content strategy and improve engagement.

4. Campaign Management:

o Plan and execute seasonal and promotional campaigns, collaborating with marketing and creative teams.

o Coordinate influencer collaborations and partnerships to boost brand visibility and reach.

5. Trendspotting & Innovation:

o Stay on top of food industry trends, social media trends, and pop culture to incorporate relevant and fresh content ideas into the social media strategy.

o Introduce innovative social media campaigns or initiatives (like virtual events or food challenges) to keep the brand dynamic and engaging.

6. Content Calendar Management:

o Create and manage a social media calendar to ensure consistent posting and strategic alignment with product launches, promotions, festivals, and events.

7. Brand Voice:

o Maintain a consistent, friendly, and approachable tone, staying true to the brand ethoscelebrating family, tradition, and authentic Indian flavors.

o Align social media messaging with brand guidelines and values to reinforce a positive brand image.

Essential Qualifications, Skills, Background and Education

Desired Skills & Qualities:

* Creativity: Ability to come up with original and fresh content ideas.

* Communication: Strong written and verbal communication skills with attention to detail.

* Analytical Mindset: Ability to analyze social media performance and adapt strategies accordingly.

* Food Passion: A genuine interest in food, particularly Indian snacks and sweets, which would help to create authentic, relatable content.

* Tech-Savvy: Proficiency in using social media platforms, scheduling tools, analytics software, and basic graphic design tools (Canva, Adobe, etc.).

* Cultural Sensitivity: Understanding of Indian festivals, traditions, and regional food variations to ensure culturally relevant content.

Experience & Background

* Bachelors degree in marketing, Communications, or a related field.

* Proven experience in managing social media accounts for brands, preferably within the food and beverage industry for min 2 - 3 yrs

* A portfolio of previous social media work, especially those that gained traction or led to increased customer engagement.

Additional Considerations:

* The social media manager should also work closely with the customer support and marketing teams to create seamless cross-channel experiences for audience.

* Flexibility to work during peak festival seasons or product launches to capitalize on high engagement moments (e.g., Diwali, Holi, New Year).