5 Brand Monitoring Jobs

Qualification - Bachelors degree in marketing, Communications, or a related field. Skills - Experience in QSR/Hotel industry as an experienced supervisor with span of 10+ outlets Experience - 5 -8 years Age range - 25 to 35 The social media manager is responsible for curating, managing, and executing the brands social media strategies across multiple platforms (Facebook, Instagram, YouTube). The role demands an individual who is passionate about food, trends, and consumer engagement, with a strong understanding of Haldiram's values, culture, and products. Key Responsibilities: 1. Content Creation and Strategy: o Develop and curate creative content that aligns with the brand identity, including product posts, behind-the-scenes, recipes, customer stories, and festive celebrations. o Use appealing visuals (food photography, videos, etc.) to highlight the brands offerings and food experience. o Craft engaging captions and messages that are both informative and fun, appealing to diverse audiences. 2. Community Management: o Monitor and respond to customer queries, comments, and messages in a timely and professional manner. o Foster a positive online community by interacting with followers, running contests, and engaging in conversations to build brand loyalty. 3. Brand Monitoring: o Track and analyze social media metrics, including engagement rates, follower growth, and campaign performance. o Use insights to optimize content strategy and improve engagement. 4. Campaign Management: o Plan and execute seasonal and promotional campaigns, collaborating with marketing and creative teams. o Coordinate influencer collaborations and partnerships to boost brand visibility and reach. 5. Trendspotting & Innovation: o Stay on top of food industry trends, social media trends, and pop culture to incorporate relevant and fresh content ideas into the social media strategy. o Introduce innovative social media campaigns or initiatives (like virtual events or food challenges) to keep the brand dynamic and engaging. 6. Content Calendar Management: o Create and manage a social media calendar to ensure consistent posting and strategic alignment with product launches, promotions, festivals, and events. 7. Brand Voice: o Maintain a consistent, friendly, and approachable tone, staying true to the brand ethoscelebrating family, tradition, and authentic Indian flavors. o Align social media messaging with brand guidelines and values to reinforce a positive brand image. Essential Qualifications, Skills, Background and Education Desired Skills & Qualities: * Creativity: Ability to come up with original and fresh content ideas. * Communication: Strong written and verbal communication skills with attention to detail. * Analytical Mindset: Ability to analyze social media performance and adapt strategies accordingly. * Food Passion: A genuine interest in food, particularly Indian snacks and sweets, which would help to create authentic, relatable content. * Tech-Savvy: Proficiency in using social media platforms, scheduling tools, analytics software, and basic graphic design tools (Canva, Adobe, etc.). * Cultural Sensitivity: Understanding of Indian festivals, traditions, and regional food variations to ensure culturally relevant content. Experience & Background : * Bachelors degree in marketing, Communications, or a related field. * Proven experience in managing social media accounts for brands, preferably within the food and beverage industry for min 2 - 3 yrs * A portfolio of previous social media work, especially those that gained traction or led to increased customer engagement. Additional Considerations: * The social media manager should also work closely with the customer support and marketing teams to create seamless cross-channel experiences for audience. * Flexibility to work during peak festival seasons or product launches to capitalize on high engagement moments (e.g., Diwali, Holi, New Year).

As a Social Media Marketer, your primary role will involve developing and implementing social media strategies in alignment with business objectives. This includes analyzing market trends and competitor activities to identify growth opportunities. You will be responsible for creating engaging content across various platforms such as text, images, and videos while ensuring consistency with brand voice and guidelines. In addition to content creation, you will schedule and post content to maintain a regular online presence. Utilizing social media management tools, you will automate and optimize posting processes. Community management forms a crucial part of your responsibilities, as you will engage with followers through responses to comments, messages, and reviews, while also fostering relationships within the online community. Monitoring and analyzing social media performance metrics will be essential to track engagement, reach, and conversions. By creating reports, you will assess the progress and effectiveness of campaigns. Furthermore, you will develop and manage paid social media campaigns like Facebook Ads and Instagram Ads, including setting budgets, audience targeting, and optimizing ad performance. Brand monitoring will involve tracking brand mentions and sentiment on social media platforms, addressing negative feedback, and potential PR issues. Collaboration with other departments like marketing, sales, and customer service is crucial to align social media efforts with overall business goals. You may also work with influencers or partners for promotional campaigns. Keeping abreast of the latest social media trends and platform updates is necessary to adapt strategies effectively. Planning and executing social media campaigns, managing audience research, and tailoring content based on audience preferences and behaviors are integral parts of the role. This position requires a blend of creativity, analytical skills, and a profound understanding of social media platforms. The job type is full-time and permanent, with a preference for candidates holding a Bachelor's degree. Ideally, you should have at least 1 year of total work experience. The work location is in person.,

Tricog is a healthcare tech product-based company situated in Bangalore, with a vision to transform healthcare through predictive virtual diagnostic solutions for cardiovascular diseases. The organization is embarking on a journey to redesign the healthcare management system through a new initiative. We are seeking a dedicated communications specialist who is passionate about leading our brand storytelling and positioning endeavors. In this role, you will collaborate closely with the CEO to develop engaging narratives that foster public trust and showcase our impact in the cardiovascular med-tech field. As the initial communications hire, you will be tasked with shaping and amplifying Tricog's voice across various platforms, breathing life into the human stories behind our technology and establishing our presence as a reputable and recognizable brand in the healthcare sector. **Key Responsibilities** Brand Storytelling: Devise and implement a unified communication strategy that produces content showcasing the tangible effects of our innovations. Content Creation: Produce and refine top-notch narratives, encompassing case studies, articles, press releases, and social media content by conducting interviews with clinicians, patients, and internal teams. PR & Visibility: Enhance Tricog's media visibility through press engagements, events, and thought leadership driven by the founder. Campaigns & Fieldwork: Take charge of both online and offline brand campaigns. Visit hospitals/clinics to gather real-life stories, visuals, and testimonials. Cross-Functional Alignment: Engage with product, marketing, and sales teams to ensure a cohesive brand message. Brand Monitoring: Monitor media presence, audience interaction, and brand perception; adjust strategies as needed. **Ideal Profile** - 7-10 years of experience in communications, PR, or content roles (experience in healthcare, tech, or B2B sectors preferred) - A background in Mass Communications or Journalism is essential - Proficient writing skills with an aptitude for storytelling and simplifying complex topics - Strategic thinker with a strong sense of ownership and execution capability - Previous experience collaborating closely with founders or CXOs is advantageous - Openness to travel and engage with frontline stakeholders such as doctors, hospitals, and clinics.,

Tricog is a healthcare tech product-based company located in Bangalore, dedicated to revolutionizing healthcare by offering predictive virtual diagnostic solutions for cardiovascular diseases. As part of our mission to transform the healthcare management system, we are seeking a passionate communications specialist to spearhead our brand storytelling and positioning endeavors. Working closely with the CEO, you will be responsible for crafting compelling narratives that enhance public trust and showcase our impact in cardiovascular med-tech. This role as our inaugural communications hire entails defining and amplifying Tricog's voice across various platforms, bringing forth the human stories behind our technology and establishing our presence as a reputable and trusted brand within the healthcare industry. Your key responsibilities will include: - Brand Storytelling: Formulating and implementing a cohesive communication strategy to produce content that showcases the tangible impact of our innovations. - Content Creation: Writing and editing high-quality narratives such as case studies, articles, press notes, and social media posts by conducting interviews with clinicians, patients, and internal teams. - PR & Visibility: Boosting Tricog's media presence through press relations, events, and thought leadership initiatives led by the founder. - Campaigns & Fieldwork: Taking charge of online and offline brand campaigns, and visiting hospitals/clinics to gather real-life stories, visuals, and testimonials. - Cross-Functional Alignment: Collaborating with product, marketing, and sales teams to ensure a unified brand message. - Brand Monitoring: Monitoring media visibility, audience engagement, and brand sentiment to adjust strategies accordingly. The ideal candidate will possess: - 7-10 years of experience in communications, PR, or content roles, with a preference for backgrounds in healthcare, tech, or B2B sectors. - A background in Mass Communications/Journalism is essential. - Strong writing skills with an ability to craft engaging stories and simplify technical subjects. - Strategic mindset with a strong sense of ownership and execution capabilities. - Previous experience collaborating closely with founders or CXOs would be advantageous. - Willingness to travel and engage with frontline stakeholders such as doctors, hospitals, and clinics.,

As a valuable member of our team, you will be responsible for providing pre-sales and post-sales customer support through various channels such as email, online chat, and phone (both inbound and outbound). Your duties will include handling inquiries related to product information, stock availability, shipping details, order status, returns/exchanges, and refunds. It will be your responsibility to address customer complaints effectively, offer suitable solutions and alternatives promptly, and ensure customer satisfaction within specified timeframes. In addition to customer support, you will be tasked with listing and updating products on our company's website to enhance online sales. Your role will also involve creating and updating website banners regularly, as well as running social media advertising campaigns to promote our brand effectively. You will be expected to develop engaging written and visual content for each social media campaign and monitor the company's brand presence across various social media platforms. We are seeking an individual with prior experience in managing online portals and a strong understanding of order processing, cataloging, product listing, inventory management, and vendor coordination. It will be your responsibility to monitor and maintain the optimal functionality of our website and keep a close eye on sales performance, promotional activities, marketing strategies, and social media engagements across digital platforms. The successful candidate must have access to a personal laptop and be available for full-time employment during day shifts. As part of our team, you will have the opportunity to earn performance bonuses based on your contributions. While a Bachelor's degree is preferred, we value relevant work experience, with at least 1 year in a similar role and a minimum of 1 year in e-commerce operations. If you are passionate about e-commerce, possess the necessary skills and experience, and are ready to take on a dynamic role in a fast-paced environment, we look forward to receiving your application. Join us in driving our online business forward and delivering exceptional customer experiences.,