1 - 3 years

0 - 1 Lacs

Posted:10 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Company:

Varbandhan Textiles Pvt. Ltd. is a modern ethnic wear brand specializing in premium designer kurtas that blend traditional craftsmanship with global fashion trends. We are rapidly expanding our online presence and are looking for a passionate and creative Social Media Manager to lead our digital voice.

Job Summary:

We are seeking a Social Media Manager to manage and grow our online community across platforms such as Instagram, Facebook, YouTube, and more. The ideal candidate should have a strong understanding of content trends, branding, analytics, and engagement strategy within the fashion or lifestyle space.

Key Responsibilities:

  • Develop and implement a monthly social media content calendar
  • Create, curate, and post engaging content (images, videos, reels, stories, etc.)
  • Manage day-to-day posting, community engagement, and DMs/comments
  • Plan and run social media ad campaigns in collaboration with marketing
  • Collaborate with designers, photographers, influencers, and the product team
  • Track performance metrics (reach, engagement, conversions) and report insights
  • Stay updated with trends, hashtags, and competitor activity
  • Build brand voice and ensure consistent visual aesthetics across platforms

Requirements:

  • Bachelor’s degree in Marketing, Communications, Fashion, or related field
  • 1–3 years of experience managing social media accounts (fashion/lifestyle preferred)
  • Strong skills in Canva, Instagram, Facebook, and basic photo/video editing tools
  • Basic understanding of paid ads (Meta Ads Manager is a plus)
  • Excellent communication and creativity
  • Knowledge of influencer collaboration and content trends (especially Reels)

What We Offer:

  • A creative and fast-growing environment in the fashion industry
  • Opportunity to build a brand’s digital presence from the ground up
  • Flexible work culture
  • Competitive salary with performance incentives
  • Exposure to eCommerce and influencer marketing

Job Type: Full-time

Pay: ₹5,000.00 - ₹10,000.00 per month

Work Location: In person

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