Social Media Executive

Social Media Executive

We are seeking a dynamic and creative Social Media Executive to join our Office of Institutional

Advancement. This role is perfect for a hands-on individual with a passion for digital storytelling,

through video and visuals and a proven ability to manage vibrant online communities. You will

be responsible for creating compelling video, visual content, contributing to our social media

presence across various platforms, and actively engaging with our audience. A key aspect of this

role involves close collaboration with our Academic Content Writer to translate academic insights

into engaging social-first narratives.

Key Responsibilities

Content Creation & Editing

• Conceptualize, shoot, and edit engaging videos and images for platforms like Instagram Reels, YouTube Shorts, LinkedIn, and Facebook.
• Use tools like Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and Canva to create high-quality content.
• Incorporate motion graphics, text, sound effects, and visual effects to enhance storytelling.
• Stay updated with the latest design and editing trends.

Collaboration with Academic Content Writer

• Work closely with the academic content writer to convert academic content into engaging social media visuals.
• Participate in planning sessions and identify video/photography opportunities.

Social Media Support

• Develop, schedule, and publish daily content across all social platforms.
• Monitor trends, mentions, and conversations; engage with the online community promptly.
• Curate user-generated content where relevant.

Brand Voice & Compliance

• Ensure all content aligns with brand guidelines and ethical standards.
• Stay updated on social media policies and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 2–4 years of proven experience in a social media role with a strong emphasis on video content creation and editing; Photography.
• A strong portfolio showcasing your video editing skills for social media platforms is a must.
• Demonstrated ability to understand and effectively communicate academic subjects in an accessible, engaging way for social media.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) is required.
• Demonstrable understanding of current social media trends, platform algorithms, and best practices for engagement.
• Fair understanding of design thinking is a must.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently and collaboratively within a fast-paced team environment, particularly with content writers.
• Proactive, creative, and results-oriented with strong organizational skills.

srikanth.bs@vidyashilp.com

University Location

Regards,

Srikanth BS

Website: https://vidyashilp.edu.in/