Social Media Executive

Job Title: Social Media Executive

Job Role & Responsibilities:

A Social Media Executive is responsible for planning, creating, posting, and managing content across all social media platforms to build brand awareness, drive engagement, and support marketing goals.

Key Responsibilities:

Content Creation & Management

Plan and create engaging posts (images, videos, reels, stories, etc.) for platforms like Instagram, Facebook, LinkedIn, Twitter, etc.

Write creative and compelling captions, hashtags, and ad copy.

Schedule and manage daily posting calendars.

Social Media Strategy & Planning

Assist in developing monthly social media strategies aligned with brand goals.

Plan campaigns around launches, offers, or seasonal trends.

Community Management

Respond to comments, messages, and queries on all platforms promptly.

Engage with followers, influencers, and industry accounts to build a strong online community.

Analytics & Reporting

Track and report on engagement, reach, follower growth, and campaign performance.

Provide insights and suggestions to improve results.

Paid Advertising (Optional but Preferred)

Assist in running social media ads and optimizing them for better reach and conversions.

Monitor ad performance and budget utilization.

Brand Monitoring & Trend Research

Stay updated with the latest social media trends, platform updates, and competitor activities.

Suggest creative ideas and trends to keep content fresh and relevant.

Required Skills:

Strong knowledge of major social platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter).

Creative content writing and basic graphic/video editing skills (Canva, CapCut, etc.).

Understanding of social media algorithms, engagement strategies, and trending content.

Analytical skills to interpret performance data and improve results.

Good communication and time management skills.

Goals of the Role:

Increase brand awareness and online presence.

Grow followers and engagement organically.

Support marketing campaigns and lead generation efforts through social channels.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Bengalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Required degree; Mass communication /BBA/MBA

Education:

• Master's (Required)

Location:

• Bengalore, Karnataka (Required)

Work Location: In person