Social Media Executive

About the Role:

We are looking for a dynamic and creative Social Media Executive with 6-12 months of experience to join our team. You will be responsible for managing day-to-day social media activities, content creation, and tracking performance across all platforms. This role is critical for building our brand's online presence and driving audience engagement.

Key Responsibilities:

1. Content Creation and Publishing:

• Develop, curate, and schedule engaging content (posts, stories, Reels, etc.) across platforms like Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the design and content teams to ensure brand consistency in tone and style.

2. Performance Tracking & Reporting:

• Track, analyze, and report on key metrics, providing insights into audience growth, engagement, and the performance of individual posts and campaigns.
• Prepare weekly and monthly social media reports to identify areas for improvement and success.

3. Trend Monitoring & Innovation:

• Stay updated with the latest social media trends, algorithm updates, and platform features to ensure the brand remains ahead of the curve.
• Recommend new ideas, tools, and creative strategies to drive innovation and audience engagement.

4. Content Calendar Management:

• Support the management of the social media content calendar, ensuring that content is timely and relevant.
• Work with other departments (content, design, marketing) to ensure timely delivery of assets for upcoming posts and campaigns.

5. Competitor Analysis:

• Monitor competitor activity and industry trends to identify opportunities for differentiation and growth.

Skills & Qualifications:

• Bachelors degree in marketing, communications, or a related field.
• 6-12 months of experience in social media management, content creation, or digital marketing.
• Strong understanding of major social media platforms (Instagram, YouTube and LinkedIn).
• Excellent communication skills, both written and verbal.
• Creative mindset with the ability to think strategically.
• Ability to multitask and work in a fast-paced environment.