Social Media Executive

2 - 7 years

4 - 9 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Social Media Executive E-commerce & Healthcare - 2

Position Title:

Social Media Executive

Location:

Pune (WFO)

Reporting To:

Head of Marketing

Employment Type:

Full-time
We are looking for a creative and results-oriented

Social Media Executive

to join our marketing team. The ideal candidate will have proven experience managing social media platforms, content creation, and campaign execution in the e-commerce and healthcare sectors. You will play a key role in enhancing brand awareness, engaging the audience, and driving online traffic and conversions through effective social media strategies.

Key Responsibilities

Social Media Strategy & Planning

  • Develop and implement social media strategies tailored to the healthcare and e-commerce industries.
  • Create and maintain a social media content calendar, ensuring alignment with marketing goals and campaigns.

Content Creation & Management

  • Design engaging and creative content for social media posts, stories, and advertisements.
  • Write compelling captions and messaging aligned with the brand s voice and values.
  • Collaborate with designers, photographers, and video editors to produce high-quality visual content.

Platform Management

  • Manage day-to-day operations of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Optimize profiles and posts for maximum reach, engagement, and conversions.
  • Monitor and respond to comments, messages, and inquiries in a timely and professional manner.

Campaign Execution & Analysis

  • Plan and execute paid and organic social media campaigns to achieve brand objectives.
  • Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other social media analytics tools.
  • Prepare monthly performance reports with actionable insights and recommendations.

Market Research & Trend Analysis

  • Stay updated on the latest social media trends, tools, and best practices in healthcare and e-commerce.
  • Monitor competitor activity and industry developments to inform strategies.

Collaboration

  • Work closely with the marketing team to ensure cohesive branding and messaging across all channels.
  • Coordinate with other departments to highlight key services, products, and promotions effectively.

Qualifications

  • Bachelor s degree in Marketing, Communications, or a related field.
  • 2+ years of experience in social media management, preferably in e-commerce and/or healthcare sectors.
  • Proficiency in social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Canva).
  • Basic knowledge of SEO, digital advertising, and analytics tools.
  • Excellent communication skills and a creative mindset.
  • Ability to manage multiple projects and meet tight deadlines.

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