Social media executive

2 - 3 years

4 - 5 Lacs

Posted:1 week ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Social media executive: work from home

Role: Social media executive

Budget: up to 8 LPA

Mode: Remote

Key Responsibilities:

  • Content Strategy & Scheduling:

    Support monthly content planning aligned with marketing and product goals.
  • Platform-Specific Content Creation:

    Craft engaging posts (text, visuals, videos) tailored to LinkedIn, Twitter, YouTube, etc.
  • Publishing & Monitoring:

    Ensure timely publishing and track performance to optimise reach and engagement.
  • Community Engagement:

    Respond to comments and DMs, manage mentions, and build a loyal audience.
  • Trend Analysis:

    Stay on top of industry and platform trends to keep content relevant and timely.
  • Team Collaboration:

    Work with design and marketing teams to ensure cohesive, visually appealing campaigns.
  • Performance Reporting:

    Track key metrics engagement, reach, traffic, and conversions and provide actionable insights.
  • Brand Consistency:

    Maintain a consistent tone, style, and visual identity across all content.
  • Support Campaigns:

    Assist in executing brand/influencer partnerships and social-led campaigns.

KPIs for Success:

  • Follower Growth (LinkedIn, Twitter, YouTube, etc.)
  • Engagement Rate (likes, comments, shares)
  • Content Reach & Impressions
  • Website Traffic via Social Media
  • Lead Generation & Signups
  • Response Time to Comments/Messages
  • Content Output & Consistency

Must-Have:

  • 2-3 years in Social Media Management (preferably SaaS/B2B Tech)
  • Deep knowledge of LinkedIn, Twitter, and YouTube best practices
  • Strong copywriting & communication skills
  • Experience with tools like Hootsuite, Buffer, Later, etc.
  • An analytical mindset to measure & improve performance
  • Highly organised with strong time management

Nice-to-Have:

  • Basic design skills (Canva, Figma, Adobe Suite)
  • Short-form video editing experience (YouTube Shorts, Reels)
  • Familiarity with influencer marketing
  • Knowledge of A/B testing and content repurposing
We re hiring a Social Media Executive (Remote) with 2-3 years experience in B2B/SaaS. Manage LinkedIn, Twitter, YouTube, and drive content strategy, growth, and engagement. Strong copywriting, analytics, and scheduling skills required. Salary up to 8 LPA. Apply today!

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