Social Media Executive – Content Creation & Camera-Friendly Personality

Company Description

Sociapa is a leading integrated marketing agency in India, recognized for delivering innovative full-funnel brand solutions that blend creativity, technology, and performance. Dedicated to partnering with ambitious brands, Sociapa focuses on creating lasting impacts that transcend traditional campaigns. Renowned for its strategic thinking, end-to-end capabilities, and strong expertise with FMCG and lifestyle brands, Sociapa is committed to being accountable and transparent. The agency thrives on innovation, leveraging emerging technologies such as AI-driven content, programmatic media buying, and VR/AR brand experiences to stay ahead in the ever-evolving digital landscape.

Role Overview

Social Media Executive

Key Responsibilities

Social Media Management

• Plan, schedule, and publish content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.)
• Ensure consistency in brand voice, communication style, and visual identity

Streaming & Digital Platform Awareness

• Keep track of trends across YouTube, OTT, short-video platforms, and creator ecosystem
• Identify integration/collaboration opportunities with influencers or streaming platforms

Content Ideation & Creation

• Develop ideas for static posts, videos, reels, stories, and long-form content
• Write compelling scripts, hooks, captions, and copy for digital platforms

• Comfortable appearing on camera when required (product demos, reels, UGC-style videos, interviews, etc.)

On-Camera Performance

• Present content naturally on-screen with confidence and clarity
• Support brand video formats such as:
• Product explainer videos
• Reel trends and challenges
• Review-style formats
• Campaign and festive messaging

Community & Engagement

• Respond to comments and DMs, manage online conversations and audience engagement

Performance Tracking

• Monitor KPIs like reach, engagement, follower growth, and video performance
• Prepare weekly/monthly performance insights

Key Skills Required

• Strong knowledge of social media platforms & trends
• Camera-friendly personality and confident presence on screen
• Scriptwriting & creative thinking skills
• Basic understanding of video formats and hooks
• Good coordination and multitasking abilities