Social Media Executive

Social Media Executive

Key Responsibilities

• Content Creation & Curation

  :

  Create and edit engaging reels

  and other visual content for various social media platforms, ensuring high quality and brand consistency.

• Content Strategy & Planning

  : Develop and manage comprehensive

  content calendars

  , planning engaging posts and campaigns in advance.

• Trend Analysis

  : Proactively

  track trends

  in social media, digital marketing, and the industry to identify new opportunities and keep content relevant and fresh.

• Influencer Campaign Management

  : Manage

  influencer campaigns end-to-end

  , from identification and outreach to negotiation, content review, and performance tracking.

• Performance Optimization

  : Continuously

  optimize social media strategy with performance insights

  , analyzing data to refine approaches and maximize reach and engagement.

• Brand Alignment

  : Ensure all social media activities and content are perfectly aligned with

  brand values

  , maintaining a consistent and authentic brand voice.

• Collaboration

  : Work closely with marketing, design, and other internal teams to integrate social media efforts into broader marketing initiatives.

Skills

• Proven experience in

  creating and editing reels

  and other social media content.
• Expertise in

  planning content calendars

  and scheduling tools.
• Strong ability to

  track trends

  and adapt content strategies accordingly.
• Demonstrated experience in

  managing influencer campaigns end-to-end

  .
• Proficiency in

  optimizing strategy with performance insights

  and social media analytics.
• Deep understanding of

  brand values

  and how to reflect them in content.
• Excellent written and verbal communication skills.
• High level of creativity and attention to detail.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role with a strong portfolio of successful social media campaigns.
• Familiarity with various social media platforms, analytics tools, and content creation software.