Social Media & Digital Marketing _ Graphic Designer

Job Type:

Full-time | Field-based | Travel-intensive

Location:

 Coimbatore, TN

No of Candidates:

Job Summary:

We are seeking a passionate and creative Social Media & Digital Marketing Executive to manage and grow our online presence. The ideal candidate will create engaging content, manage social media channels, and develop digital strategies that boost awareness of our Drone as a Service (DaaS) model, while driving lead generation from industrial clients (e.g., oil & gas, infrastructure, manufacturing, etc.).

Key Responsibilities:

• Social Media Management

• Manage and grow Magic Myna’s presence on LinkedIn, Instagram, Facebook, Twitter, and YouTube.
• Schedule regular posts with informative, visually appealing content (images, reels, infographics, etc.).
• Monitor trends and engage with relevant industry content and communities.

• Content Creation & Campaigns

• Create compelling posts, case studies, short videos, and success stories highlighting drone operations, training, and client testimonials.
• Plan and execute monthly campaigns around specific services (e.g., pipeline monitoring, industrial inspections, RPTO training).

• Lead Generation

• Run targeted ad campaigns (LinkedIn Ads, Google Ads) to attract B2B leads in industries like oil & gas Industries, infrastructure, mining, and utilities.
• Optimize landing pages and lead forms to convert traffic into qualified leads.
• Collaborate with the sales team to align campaigns with business targets.

• Analytics & Reporting

• Monitor and report social media performance, ad conversions, and lead metrics.
• Adjust strategies based on performance and industry insights.

Required Skills & Qualifications:

• Proven experience in social media marketing or digital content creation (preferably B2B)
• Familiarity with tools like Canva, Buffer/Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, and Google Ads
• Strong communication and storytelling skills
• Basic knowledge of drone technology or a strong interest in tech/industrial innovation
• Lead generation marketing experience is a strong plus

Preferred Qualities:

• Bachelor’s degree in Marketing, Communications, VisCom or related field (MBA in Marketing/Data Science is a plus)
• 1-3 years of experience in social media/digital marketing roles
• Experience marketing to industrial clients is a strong advantage