Social Media & Digital Copywriter

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About Media247 Digital

Media247 Group

Our mission is to craft ideas that move audiences — through powerful storytelling, sharp strategy, and creative execution.

Role Overview

Social Media & Digital Copywriter

This role blends creativity and data-driven thinking: crafting engaging copy that not only sounds good but performs well. You’ll collaborate closely with designers, strategists, and media teams to develop thumb-stopping social media content, campaign scripts, ad copy, and digital brand narratives.

Key Responsibilities

• Write compelling, on-brand copy for

  social media posts, ad campaigns, reels, videos, blogs, and website content.

• Collaborate with creative and marketing teams to conceptualise campaigns that align with strategy and funnel stages.

• Adapt tone and messaging across different industries — from luxury and lifestyle to real estate and tourism.

• Create high-performing copy variations for A/B testing across Meta, Google, LinkedIn, and TikTok.

• Research trends, hashtags, and cultural insights to ensure relevance and engagement.

• Ensure all content aligns with brand guidelines, tone of voice, and compliance standards.

• Write concise, SEO-optimised headlines, captions, and CTAs for both organic and paid formats.

• Participate in brainstorming sessions and contribute to campaign ideas and creative storytelling.

Qualifications

• 3+ years of experience in

  copywriting, content creation, or social media marketing

  , preferably within an agency setting.
• Proven ability to write persuasive, platform-specific copy (Instagram, LinkedIn, YouTube, TikTok, etc.).
• Strong understanding of content funnels and how to tailor copy for awareness, consideration, and conversion stages.
• Excellent command of English grammar, tone, and storytelling.
• Basic understanding of SEO, analytics, and ad performance metrics is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• A creative mindset with the ability to think strategically and adapt to different brand voices.

What We Offer

• Work with diverse brands across multiple industries and regions.
• Remote flexibility and a collaborative creative environment.
• Opportunity to grow within a data-driven, high-performance marketing team.
• Exposure to AI tools, automation, and advanced content-creation workflows.

• Media247 Digital is an equal-opportunity employer.

  We value creativity, diversity, and collaboration, and we welcome applicants from all backgrounds.