Social Media Coordinator

Office Address:

Asmita House, Asmita Township, Naya Nagar, Mira Road East, Thane - 401107.

Landmark -

Working time:

Wording Days

Website: www.asmitagroup.com

Job Overview :

Social Media Coordinator

Key Responsibilities :

Strategy Development & Execution

• Develop and implement comprehensive social media strategies tailored for Asmita India Realty, Asmita Organic Farms, and Asmita Club, aligning with the unique goals of each brand.
• Ensure consistency in brand tone, voice, and identity across all platforms.
• Integrate social media strategy into broader marketing campaigns, ensuring alignment with the businesss long-term objectives.

Content Creation & Curation

• Plan, create, and schedule engaging content, including static posts, reels, stories, blogs, and live videos across platforms like Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
• Develop platform-specific content strategies for each brand, ensuring content resonates with target audiences (e.g., real estate buyers for Asmita India Realty, health-conscious consumers for Asmita Organic Farms).
• Collaborate with the design team to create visually appealing assets that align with brand aesthetics.

Campaign Management & Coordinati

• Lead the ideation, execution, and optimization of social media campaigns, including influencer partnerships, paid promotions, and seasonal initiatives.
• Work closely with individual marketing departments (e.g., content writers, graphic designers, ad specialists) to coordinate efforts for integrated campaigns.
• Ensure timely coverage and promotion of company events, launches, and updates.

Audience Growth & Engagement

• Drive community engagement by actively responding to comments, messages, and mentions across all platforms.
• Build and nurture communities for each brand, including engaging with real estate buyers, farmers, and health enthusiasts.
• Identify and collaborate with relevant influencers, bloggers, and industry leaders for content partnerships and audience expansion.

Analytics, ROI, and Optimization

• Track and analyze performance metrics (e.g., reach, impressions, engagement rates) using tools like Google Analytics, Sprout Social, and Meta Business Suite.
• Prepare detailed performance reports for all brands, presenting insights and actionable recommendations to the marketing leadership.
• Optimize campaigns based on data-driven insights to maximize ROI.

Online Reputation & Crisis Management

• Monitor and manage online reputation, addressing customer concerns and reviews on social platforms promptly.
• Collaborate with the customer care team to resolve inquiries and escalate issues as needed.

Team Collaboration

• Coordinate with the 10-member marketing team to streamline content creation, campaign execution, and reporting.
• Act as a liaison between social media and other marketing sub-teams, ensuring smooth workflows.
• Provide guidance and feedback to junior social media coordinators, fostering their professional growth.

Trend Monitoring & Innovation

• Stay updated on platform-specific trends, algorithms, and industry innovations to keep the brands competitive and relevant.
• Experiment with emerging platforms and content formats to engage new audiences.

On-camera Confidence

• Comfortable appearing in brand-related video content such as reels, stories, or product explainers.

Flexibility for Travel

• Willing to travel occasionally for shoots, events, or brand-related activities as per campaign requirements.

Requirements :

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-4 years of experience managing social media for multiple brands,
• Preferably in real estate, organic food, or lifestyle sectors.
• Should be interested in fitness.
• Expertise in tools like Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.
• Strong analytical skills and experience in interpreting social media performance metrics.
• Proficiency in planning and executing paid social media campaigns.
• Excellent written and verbal communication skills with the ability to adapt tone for different brands.
• Strong interpersonal skills to coordinate effectively with a large, multidisciplinary team.
• A creative mindset with an eye for design and aesthetics.
• On-camera confidence for creating brand-related video content (optional but preferred).

Additional Skills :

• Experience with influencer marketing and collaborations.
• Understanding of regional and cultural nuances for Mumbai and India-based audiences.
• Ability to juggle multiple deadlines and priorities across three distinct brands.