Social Media Analyst | Kulfi Collective

Kulfi Collective

3 - 8 years

1 - 3 Lacs

mumbai

Posted:4 hours ago| Platform:

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Skills Required

digital media content strategy social media analytics data analysis usage google analytics business analytics analytical social media analyst python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Collaborate with cross functional teams to collect, process, and analyse data related to social media performance, engagement, and audience behaviour.
Conduct audience analysis to understand user behaviours, preferences, and trends on platforms like Instagram (primarily), and others, if needed.
Translate data insights into actionable recommendations for IG and Meta AI-specific strategies to enhance engagement and reach
Conduct regular research on the AI landscape in India, key consumer insights around AI usage and adoption and competitors intel.
Conduct social listening on creator profiles to inform selection and content strategy.
Build data-backed cases for creator and content choices.
Analyze performance, focusing on prompt trials (using Meta-provided tool access) over vanity metrics like follower growth.
Track content reception and audience sentiment.
Identify patterns (e.g., hook timing) to refine the strategy.
Deliver monthly and quarterly reports to Meta with actionable insights.
Continuously monitor and identify patterns, platform trends, algorithm changes, opportunities and industry best practices to adapt AI creation strategies for content recommendations.
Track cultural moments and trends, and optimise for methodology/process to improve upon quantity and quality of moments recorded.
Foster a growth mindset and culture in line with the company s values.

Qualities and skill sets we would like for you to showcase

3+years of experience in a relevant field (such as Business Analytics, Influencer Strategy Data Science, Marketing, or related fields).
Strong understanding and experience in social media platforms especially Instagram/Meta, their analytics, insights generation and audience analysis, platform strategy
Familiarity with media analytics concepts, including impression tracking, click-through rates, conversion tracking, etc.
Proficiency in data analysis tools and platforms, such as Excel, Google Analytics, and social media analytics tools.
Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.
Solid analytical thinking and problem-solving skills with a keen attention to detail.
Strong communication skills to convey complex data insights to non-technical stakeholders.
Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
Knowledge of programming languages (e.g., Python, R) is a plus.

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