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SFMC Developer

SFMC Developer

Perficient

3 - 7 years

0 Lacs

pune maharashtra

Posted:1 day ago| Platform: Shine logo

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Skills Required

technical design implementation documentation testing deployment support solution architecture automation studio sql customer journeys marketing campaigns report generation salesforce software development web templates einstein recipes interaction studio sitemap management email templates personalization experiences

Work Mode

On-site

Job Type

Full Time

Job Description

As a Lead Technical Consultant, you will be an integral part of the Salesforce Software development lifecycle. Your responsibilities will encompass various stages such as estimating, technical design, implementation, documentation, testing, deployment, and support of applications tailored for our clients. Working within a team setting, you will collaborate closely with solution architects and developers to translate wireframes and creative designs into functional requirements and further into technical design. Your main responsibilities will include: - Collaborating with cross-functional teams to gather requirements and translating them into technical specifications. - Following best practices to develop web templates, web and triggered campaigns in Personalization Studio based on business use cases. - Implementing Einstein recipes for displaying content and product recommendations through Interaction Studio. - Creating and managing a Sitemap to capture user interactions utilizing Personalization Studio. - Developing Email templates using content blocks/HTML and cloud pages with SSJS/AMPSCRIPT for addressing various business scenarios. - Analyzing and segmenting audiences according to business criteria via Automation Studio and advanced filtering with SQL. - Understanding components essential for personalization experiences like Audience ETL, Catalog Objects, Categories, and cross-experience segments. - Designing cross-experience segments to target users across multiple channels and experiences for cohesive customer interactions. - Implementing personalized customer journeys within Salesforce Interaction Studio to deliver targeted, dynamic, and relevant experiences across digital channels. - Utilizing Interaction Studio to create customer segments based on behavioral data, demographics, and other relevant factors. - Developing targeted marketing campaigns to engage specific customer segments and drive desired actions. - Monitoring and analyzing customer interactions and campaign performance within Interaction Studio. - Generating reports and insights to evaluate the success of personalized campaigns and suggesting optimizations. Your role as a Lead Technical Consultant will be pivotal in ensuring the successful execution of projects and delivering personalized experiences that enhance customer interactions and drive business growth.,

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SFMC Developer