Job
Description
Role Overview: You will be responsible for designing, building, testing, and deploying email campaigns, landing pages, and forms using Email Studio and Content Builder. Additionally, you will write and troubleshoot Ampscript and potentially Server-Side JavaScript (SSJS) for dynamic content and advanced personalization within emails and Cloud Pages. You will configure and manage automated marketing journeys using Journey Builder, including setting up entry sources, activities, and decision splits. Furthermore, you will utilize Automation Studio for complex data extractions, file imports/exports, segmentation, and triggering sends. Your tasks will also involve data management within Contact Builder and Audience Builder, including creating and managing Data Extensions, relationships, and attribute groups. Moreover, you will write SQL queries to segment audiences, extract data, and manipulate data within SFMC. Your role will require you to implement and maintain segmentation strategies based on various data criteria, ensure mobile responsiveness and renderability across different email clients and devices, set up A/B testing, and other testing methodologies to optimize campaign performance. You will also monitor campaign performance, troubleshoot delivery issues, and provide insights on results. Collaboration with marketing stakeholders to gather requirements and translate them into technical solutions within SFMC will be essential. Additionally, you will work with data teams to ensure data quality, integrity, and flow into and out of SFMC. Managing user roles, permissions, and business unit configurations within SFMC will also fall under your responsibilities. Staying updated on SFMC new features, releases, and best practices is crucial for this role. Key Responsibilities: - Design, build, test, and deploy email campaigns, landing pages, and forms using Email Studio and Content Builder. - Write and troubleshoot Ampscript and potentially Server-Side JavaScript (SSJS) for dynamic content and advanced personalization within emails and Cloud Pages. - Configure and manage automated marketing journeys using Journey Builder. - Utilize Automation Studio for complex data extractions, file imports/exports, segmentation, and triggering sends. - Perform data management tasks within Contact Builder and Audience Builder, including creating and managing Data Extensions, relationships, and attribute groups. - Write SQL queries to segment audiences, extract data, and manipulate data within SFMC. - Implement and maintain segmentation strategies based on various data criteria. - Ensure mobile responsiveness and renderability across different email clients and devices. - Set up A/B testing and other testing methodologies to optimize campaign performance. - Monitor campaign performance, troubleshoot delivery issues, and provide insights on results. - Collaborate with marketing stakeholders to gather requirements and translate them into technical solutions within SFMC. - Work with data teams to ensure data quality, integrity, and flow into and out of SFMC. - Manage user roles, permissions, and business unit configurations within SFMC. - Stay updated on SFMC new features, releases, and best practices. Qualifications Required: - Proven hands-on experience working with the Salesforce Marketing Cloud platform. - Proficiency in Email Studio, Journey Builder, Automation Studio, and Contact Builder/Audience Builder. - Experience with HTML and CSS for building responsive email templates. - Strong understanding and practical experience with Ampscript for personalization and dynamic content. - Ability to write and optimize SQL queries for data segmentation and manipulation within SFMC. - Understanding of data modeling principles within SFMC (Data Extensions, Send Relationships). - Experience with campaign execution, audience segmentation, and automation building. - Ability to troubleshoot issues related to email rendering, delivery, data, and automation errors. - Strong analytical and problem-solving skills. - Excellent written and verbal communication skills. Role Overview: You will be responsible for designing, building, testing, and deploying email campaigns, landing pages, and forms using Email Studio and Content Builder. Additionally, you will write and troubleshoot Ampscript and potentially Server-Side JavaScript (SSJS) for dynamic content and advanced personalization within emails and Cloud Pages. You will configure and manage automated marketing journeys using Journey Builder, including setting up entry sources, activities, and decision splits. Furthermore, you will utilize Automation Studio for complex data extractions, file imports/exports, segmentation, and triggering sends. Your tasks will also involve data management within Contact Builder and Audience Builder, including creating and managing Data Extensions, relationships, and attribute groups. Moreover, you will write SQL queries to segment audiences, extract data, and manip
