SFMC Campaign Specialist

Matrix Publicities And Media India

3 - 8 years

6 - 14 Lacs

gurugram

Posted:14 hours ago| Platform:

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Skills Required

journey builder salesforce marketing cloud audience builder ampscript automation studio campaign management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Responsible for ensuring implementation as per agreement with Brands and Markets.
Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.
You develop/orchestrate engagement-oriented campaigns across channels.
Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
Partner with the creative, production team for appropriate support across all channels and assets used in the campaigns.
Coordinate with multiple markets in maintaining the localized omni channel tactics by analyzing the channel operation and engagement scores of the markets.
Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
Works with cross functional teams to support UAT and ensure testing meets BRD inputs.

Preferred candidate profile

Proficiency with SalesForce Marketing Cloud (SFMC)
5+ year of Workflow development experience in SalesForce Marketing Cloud.
Exposure on setting up Data Extension and AMPscripts in SalesForce Marketing Cloud
Experience working with Cross Functional teams, across production, creative and platforms.
Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.
Understanding of data dictionary, data structures, data mart in relation to CRM.
Ability to work with dynamic data sets to deliver personalization.

Perks & Benefits

Working with Fortune 500 Clients
Both way Cab Facilities
Holistic Wellness Programs
Insurance Benefits

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