Seo Specialist

SEO Specialist

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to boost organic traffic and generate inbound leads.
• Collaborate with the technology team to ensure published content adheres to SEO best practices, including on-page and technical SEO optimization.
• Conduct keyword research, competitor analysis, and content gap analysis to improve search engine rankings.
• Set up and manage SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) to track performance, identify opportunities, and optimize campaigns.
• Monitor and report on key SEO metrics, including organic traffic, keyword rankings, and lead conversion rates.
• Optimize website structure, content, and metadata to enhance user experience and search visibility.
• Stay updated on SEO trends, algorithm changes, and industry best practices to maintain a competitive edge.

Key Skills and Qualifications

• Technical Skills:

• Proven expertise in SEO (on-page, off-page, and technical) and performance marketing.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Strong understanding of website optimization, including site speed, mobile responsiveness, and schema markup.
• Familiarity with content management systems (CMS) and basic HTML/CSS for SEO implementation.

• Soft Skills:

• Hands-on experience collaborating with technology teams to integrate SEO best practices into content and product development.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong communication skills to align with cross-functional teams and present performance reports.
• Proactive, results-driven approach with a focus on achieving measurable outcomes.

What It Takes to Succeed

• 2-4 years of hands-on SEO experience, with a track record of driving organic lead generation.
• Ability to work in a fast-paced environment, balancing multiple priorities to meet lead generation goals.
• Passion for staying ahead of SEO trends and leveraging data to optimize performance.
• Collaborative mindset to bridge marketing and technology teams for seamless execution.