SEO Specialist (India)

Reporting to the Marketing Director, the SEO Specialist is responsible for for developing and implementing effective search engine optimization strategies to improve our website s visibility, drive organic traffic, and enhance user engagement. This role will also involve researching topics for marketing content, including competitor research.

Responsibilities

The SEO Specialist is responsible for:

• Conducting keyword research and analysis to identify growth opportunities.
• Optimizing website content, landing pages, and blog posts for search engines.
• Performing technical SEO audits and implement fixes (e.g., site speed, mobile usability, crawl errors).
• Monitoring and analyzing SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs
• Collaborating with content creators to ensure SEO best practices are followed.
• Building high-quality backlinks through outreach and partnerships.
• Researching competitors and report insights
• Researching and suggesting topics for blog and social media content according to industry trends and questions
• Staying up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Preparing regular performance reports and present insights to stakeholders.

Requirements

• Education & experience:
  • 3+ years of experience as an SEO Specialist or similar role.

• Professionnal knowledge & abilities:
  • Fluent in English
  • Strong understanding of search engine algorithms and ranking methods.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, and Ahrefs
  • Skilled in identifying content gaps and opportunities by evaluating top-performing competitor content.
  • Proven experience conducting competitive SEO analysis to identify strengths, weaknesses, and opportunities in competitor strategies.
  • Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
  • Excellent analytical, organizational, and communication skills.