SEO Specialist (India)

3 - 8 years

5 - 10 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Reporting to the Marketing Director, the SEO Specialist is responsible for for developing and implementing effective search engine optimization strategies to improve our website s visibility, drive organic traffic, and enhance user engagement. This role will also involve researching topics for marketing content, including competitor research.

Responsibilities

The SEO Specialist is responsible for:

  • Conducting keyword research and analysis to identify growth opportunities.
  • Optimizing website content, landing pages, and blog posts for search engines.
  • Performing technical SEO audits and implement fixes (e.g., site speed, mobile usability, crawl errors).
  • Monitoring and analyzing SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs
  • Collaborating with content creators to ensure SEO best practices are followed.
  • Building high-quality backlinks through outreach and partnerships.
  • Researching competitors and report insights
  • Researching and suggesting topics for blog and social media content according to industry trends and questions
  • Staying up-to-date with the latest SEO trends, algorithm updates, and best practices.
  • Preparing regular performance reports and present insights to stakeholders.

Requirements

  • Education & experience:
    • 3+ years of experience as an SEO Specialist or similar role.
  • Professionnal knowledge & abilities:
    • Fluent in English
    • Strong understanding of search engine algorithms and ranking methods.
    • Proficiency in SEO tools such as Google Analytics, Google Search Console, and Ahrefs
    • Skilled in identifying content gaps and opportunities by evaluating top-performing competitor content.
    • Proven experience conducting competitive SEO analysis to identify strengths, weaknesses, and opportunities in competitor strategies.
    • Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
    • Excellent analytical, organizational, and communication skills.

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Ametek Instruments India logo
Ametek Instruments India

Manufacturing, Electronics

New Delhi

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