SEO Specialist (GEO Expertise)

About Us:
iNest Web is a boutique web development and digital growth agency helping small businesses, startups, and nonprofits thrive online. We specialize in building clean, conversion-driven websites and crafting digital strategies that drive measurable results. Our mission is to simplify technology and empower organizations with tools and visibility to grow in a digital-first world.

We are seeking a growth-focused SEO Specialist to lead optimization efforts across traditional search engines and emerging generative AI platforms. This role combines the fundamentals of technical and content SEO with the latest best practices for GEO (Generative Engine Optimization)—ensuring our US based client’s brands and content are highly discoverable in AI-powered search results.

Key Responsibilities

Traditional SEO (Google, Bing, etc.):

• Conduct on-page, off-page, and technical SEO audits
• Optimize metadata, headings, internal linking, and site architecture
• Monitor and improve Core Web Vitals and page performance
• Conduct keyword research and competitor analysis using tools like Ahrefs, SEMrush, or Screaming Frog
• Collaborate with developers and content creators to implement SEO best practices
• Track and report KPIs using Google Analytics, Search Console, and Looker Studio

Generative Engine Optimization (GEO):

• Develop and implement strategies to improve visibility in AI search platforms like ChatGPT, Gemini, Perplexity, and Claude
• Create structured content optimized for large language models (LLMs), including FAQ-rich formats, bullet lists, and explainer summaries
• Implement and maintain schema.org structured data (JSON-LD) to enhance discoverability
• Monitor AI search trends and emerging platform guidelines to stay ahead of the curve
• Collaborate with product, marketing, and content teams to align content structure with GEO and SEO goals

Qualifications

• 2–3 years of hands-on experience in SEO, including technical, content, and analytical work
• Working knowledge of HTML/CSS and SEO tools (Ahrefs, SEMrush, Screaming Frog, Google tools, etc.)
• Experience implementing and validating schema markup (JSON-LD)
• Familiarity with generative AI platforms and their evolving search capabilities
• Strong analytical skills with ability to translate data into insights
• Excellent written and verbal communication skills

Nice to Have

• Experience optimizing websites for AI agents or voice search
• Familiarity with tools or strategies used for prompt engineering or AI content testing
• Understanding of how AI search engines parse structured data, summaries, and source attribution

What We Offer

• Competitive salary and performance bonuses
• Learning budget for SEO/GEO certifications, and AI tools
• A collaborative, fast-moving team working at the intersection of marketing and innovation

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person