SEO (Search Engine Optimization) specialist

The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channelling them into campaigns is something the prospective SEO specialist candidate should be adept at.

Objectives of this role

• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same
• Report to a senior SEO specialist, also known as an SEO manager regarding current processes and scope for improvement based on diligent analysis
• Leverage SEO tools, including Google Analytics to increase website ranking on search engines
• Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role

Responsibilities

• Devise and develop web optimisation plans for the company as an SEO specialist
• Perform regular keyword research for the SEO success of the company
• Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
• Execute test runs, identify trends and gather relevant results while working on SEO strategies
• Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website

Required skills and qualifications

• Proven experience as an SEO specialist
• In-depth understanding of search engine algorithms
• Experience working with Google or Adobe Analytics as an SEO specialist
• Outstanding written and communication skills

Preferred skills and qualifications

• Bachelor’s degree in marketing, mass communication, media studies or another discipline
• Prior experience working with a content management system
• A diploma or certification in digital marketing or a related field
• Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person

Application Deadline: 01/07/2025