SEO (Search Engine Optimization) specialist

Job Description

The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channelling them into campaigns is something the prospective SEO specialist candidate should be adept at. Objectives of this role Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same Report to a senior SEO specialist, also known as an SEO manager regarding current processes and scope for improvement based on diligent analysis Leverage SEO tools, including Google Analytics to increase website ranking on search engines Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role Responsibilities Devise and develop web optimisation plans for the company as an SEO specialist Perform regular keyword research for the SEO success of the company Manage SEO campaign costs, stay on the monthly budget as an SEO specialist Execute test runs, identify trends and gather relevant results while working on SEO strategies Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website Required skills and qualifications Proven experience as an SEO specialist In-depth understanding of search engine algorithms Experience working with Google or Adobe Analytics as an SEO specialist Outstanding written and communication skills Preferred skills and qualifications Bachelor’s degree in marketing, mass communication, media studies or another discipline Prior experience working with a content management system A diploma or certification in digital marketing or a related field Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile Job Types: Full-time, Permanent Pay: From ₹18,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Experience: Digital marketing: 2 years (Preferred) Work Location: In person Application Deadline: 01/07/2025